Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2019
- Accounts filed up to 30 April 2023
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- VERSOFLOR LIMITED (FRN 1062571) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not VERSOFLOR.
- Example: if VERSOFLOR refers you to a financial adviser, the advice should come from the principal firm, not from VERSOFLOR itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
2 Merus Court, Meridian Business Park, Leicester, Leicestershire, LE19 1RJ, United Kingdom
In the full report: 3 background checks
- When versoflor.com first appeared online, and whether it can receive email
- What kind of line 0116 436 2461 is
- Who else gives the postcode LE19 1RJ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12376447 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 December 2019 (6 years old)
- Registered office
- 2 Merus Court, Meridian Business Park, Leicester, Leicestershire, LE19 1RJ, United Kingdom
- Nature of business
-
- Other service activities not elsewhere classified (SIC 96090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Andrea Jayne Parsons | Director | Aug 1969 | 23 Dec 2019 | 3 other companies |
| Darren Parsons | Director | May 1966 | 23 Dec 2019 | 6 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 6
- closed down
- 1
- run together
- 3
In the full report: all 6 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 3 companies these 2 directors run together
Filed accounts and finances
Total equity
£317k
+2% from £311k
Employees (average)
2
Same as 2
Owed within a year
£79.6k
−27% from £109k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12376447. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Versoflor’s history from the FCA register and Companies House, newest first.
2026
28 August 2026
- Became an introducer appointed representative
FCA register
2019
23 December 2019
- Incorporated at Companies House
- Andrea Jayne Parsons took control (75–100% of shares)
- Andrea Jayne Parsons appointed as a director
- Darren Parsons appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Versoflor
Other firms of the same type (credit broker), nearest first.
In Leicester
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Versoflor
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 6 other companies its directors have run, named
- 3 background checks on its contact details
- All 5 events in its history
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Frequently asked questions about this firm
Is Versoflor Limited FCA authorised?
What does introducer appointed representative mean for Versoflor?
What is Versoflor’s phone number and website?
Is Versoflor a scam or clone?
Is my money safe with Versoflor?
Who owns Versoflor?
Who runs Versoflor?
How long has Versoflor been in business?
What do Versoflor’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk