Vixen Trading Limited

Reference number: 457964

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

First Complete Limited Reference number: 435779 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Vixen Trading Limited (FRN 457964) is an AR of First Complete Limited (FRN 435779). When you use Vixen Trading's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Vixen Trading, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 8989 2556

  • Address

    1 Fullers Parade, Fullers Road, South Woodford, London, E18 2BF, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 8989 2556 is
  • Who else gives the postcode E18 2BF
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Mortgage Choice Services Trading name
  • Mortgage Choice Direct Services LLP Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through First Complete Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06836209
Company status
Active
Company type
Private limited company
Incorporated
4 March 2009 (17 years old)
Registered office
11 Whitchurch Parade Whitchurch Lane, Edgware, Middlesex, HA8 6LR
Nature of business
  • Real estate agencies (SIC 68310)

Directors and company secretaries

Name Role Born Appointed Other companies
Simon Paul Djemil Director Jun 1963 3 Feb 2010 2 other companies
Simon Penn Director May 1963 3 Feb 2010 2 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
3
still active
1

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2026Micro-entity accountsNot audited

Net assets

£8,312

−60% from £20.5k

Employees (average)

5

−38% from 8

Owed within a year

£80.1k

+165% from £30.2k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06836209. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Vixen Trading’s history from the FCA register and Companies House, newest first.

Key events (7) All events (14)

2026

7 September 2026

  • Simon Penn became a part-owner (25–50% of shares)
  • Simon Penn stopped being a part-owner

Companies House

2016

6 April 2016

  • Simon Djemil became a part-owner (25–50% of shares)
  • Simon Penn became a part-owner (25–50% of shares)

Companies House

2012

7 December 2012

  • Changed its registered name from "Mortgage Choice Direct Services LLP"

FCA register

2009

4 March 2009

  • Incorporated at Companies House

Companies House

2006

2 October 2006

  • Became an appointed representative

FCA register

In the full report: all 14 events

  • All 14 events in its history (7 shown here)
  • Every director appointment and resignation: 6
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Firms like Vixen Trading

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Vixen Trading

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 14 events in its history

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Frequently asked questions about this firm

Is Vixen Trading Limited FCA authorised?
Vixen Trading Limited (FRN 457964) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Vixen Trading?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Vixen Trading Limited (FRN 457964) is an AR of First Complete Limited (FRN 435779). When you use Vixen Trading's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Vixen Trading, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Vixen Trading’s phone number?
The FCA register lists the phone number 020 8989 2556 for Vixen Trading. If you were given different contact details, use these to check with the firm before going any further.
Is Vixen Trading a scam or clone?
Vixen Trading is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Vixen Trading?
Protection works through First Complete Limited, the principal firm responsible for Vixen Trading's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Vixen Trading?
Companies House lists 2 people with significant control of Vixen Trading: Mr Simon Penn (25–50% of shares) and Mr Simon Djemil (25–50% of shares).
Who runs Vixen Trading?
Companies House lists 2 directors of Vixen Trading: Simon Paul Djemil and Simon Penn.
How long has Vixen Trading been in business?
The company was formed on 4 March 2009.
What do Vixen Trading’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £8,312 (−60% from £20.5k).
Does Vixen Trading use any other names?
It trades as Mortgage Choice Services. It has previously used the name Mortgage Choice Direct Services LLP.

Sources and links

The full report on Vixen Trading Limited

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