W Bruford Limited

Reference number: 718533

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When wbruford.com first appeared online, and whether it can receive email
  • What kind of line 01323 725452 is
  • Who else gives the postcode BN21 4QE
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FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
22 August 2003 (23 years old)
Registered office
10 Cornfield Road, Eastbourne, East Sussex, BN21 4QE, United Kingdom
Nature of business
  • Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) (SIC 47789)

Directors and company secretaries

Name Role Born Appointed Other companies
Ashley Graham Pugh Director Jul 1965 22 Aug 2003 8 other companies
Deborah Anne Pugh Director Jul 1967 12 Jul 2023 None
Yvette Elizabeth Ticehurst Secretary Not published 12 Jul 2023 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
8
closed down
1
still active
7

In the full report: all 8 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Full accountsNot audited

Net assets

£1.62m

−3.6% from £1.68m

Cash at bank

£17.5k

−97% from £523k

Owed within a year

£1.23m

−14% from £1.42m

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 04876337. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

W Bruford’s history from the FCA register and Companies House, newest first.

2019

22 August 2019

  • Deborah Anne Pugh no longer has significant control

Companies House

2017

12 April 2017

  • Ashley Graham Pugh gave up control
  • W Bruford Holdings Limited took control (75–100% of shares)

Companies House

2016

6 April 2016

  • Ashley Graham Pugh took control (75–100% of shares)
  • Deborah Anne Pugh gained significant control

Companies House

2015

16 December 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2003

22 August 2003

  • Incorporated at Companies House

Companies House

In the full report: all 19 events

  • All 19 events in its history (8 shown here)
  • Every director appointment and resignation: 8
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Firms like W Bruford

Other firms of the same type (lender), nearest first.

In Eastbourne

In the Brighton (BN) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on W Bruford

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 8 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 19 events in its history

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Frequently asked questions about this firm

Is W Bruford Limited FCA authorised?
Yes, W Bruford Limited (FRN 718533) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2015 and works as a lender. The FCA has placed no limits on its permissions.
What is W Bruford’s phone number and website?
The FCA register lists the phone number 01323 725452 and the website wbruford.com for W Bruford. If you were given different contact details, use these to check with the firm before going any further.
Is W Bruford a scam or clone?
W Bruford is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with W Bruford?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how W Bruford handles your money, so check the specific product before you commit. You can also refer complaints about W Bruford to the Financial Ombudsman Service, free of charge.
Who owns W Bruford?
W Bruford is owned by W Bruford Holdings Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 12 April 2017. Before that, it was controlled by Deborah Anne Pugh and Mr Ashley Graham Pugh.
Who runs W Bruford?
Companies House lists 2 directors of W Bruford: Ashley Graham Pugh and Deborah Anne Pugh.
How long has W Bruford been in business?
The company was formed on 22 August 2003, and has held its current FCA authorisation since December 2015.
What do W Bruford’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £1.62m (−3.6% from £1.68m) and cash at bank of £17.5k (−97% from £523k).

Sources and links

The full report on W Bruford Limited

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