W.R.Davies (Stafford) Ltd
Reference number: 404404
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 2002
- Accounts filed up to 31 December 2025
Responsible principal firm
W.R.DAVIES(MOTORS)LIMITED Reference number: 307432 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- W.R.Davies (Stafford) Ltd (FRN 404404) is an AR of W.R.DAVIES(MOTORS)LIMITED (FRN 307432). When you use W.R.Davies (Stafford)'s services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from W.R.Davies (Stafford), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
W R Davies, Waterloo Place, Welshpool, Powys, SY21 7HE, United Kingdom
In the full report: 3 background checks
- When wrdavies.citroen.co.uk first appeared online, and whether it can receive email
- What kind of line 01785 275000 is
- Who else gives the postcode SY21 7HE
Other names (1)
If you were contacted under any of these names, it is this firm.
- W.R.Davies Citroen Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through W.r.davies (Motors)limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- W R DAVIES (STAFFORD) LIMITED
- Company number
- 04533032 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 September 2002 (24 years old)
- Registered office
- W.R.Daves, Conwy Road, Llandudno Junction, Gwynedd, LL31 9BA
- Nature of business
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- Sale of new cars and light motor vehicles (SIC 45111)
- Sale of used cars and light motor vehicles (SIC 45112)
- Maintenance and repair of motor vehicles (SIC 45200)
- Wholesale trade of motor vehicle parts and accessories (SIC 45310)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jonathan Rees Davies | Director | Mar 1972 | 12 Sep 2002 | 12 other companies |
| Douglas James Conway | Director | Oct 1964 | 17 Sep 2013 | 3 other companies |
| Craig John Donald Taylor | Director | May 1978 | 1 Dec 2018 | 9 other companies |
| Craig John Donald Taylor | Secretary | Not published | 14 Jul 2025 | – |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 17
- closed down
- 8
- are FCA-registered
- 4
In the full report: all 17 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 4 on the FCA register
- The 4 companies these 3 directors run together
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Turnover
£14.5m
−14% from £16.9m
Profit before tax
−£326k
Down £250k from −£75.2k
Net assets
£64.9k
−83% from £383k
Employees (average)
26
Same as 26
Turnover and profit
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- Both charts, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 04533032. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
W.R.Davies (Stafford)’s history from the FCA register and Companies House, newest first.
2024
9 January 2024
- Jonathan Rees Davies no longer has significant control
Companies House
2016
6 April 2016
- Jonathan Rees Davies gained significant control
- W.R.Davies (Motors) Ltd took control (75–100% of shares)
Companies House
2005
14 January 2005
- Became an appointed representative
FCA register
2002
12 September 2002
- Incorporated at Companies House
Companies House
In the full report: all 13 events
- All 13 events in its history (5 shown here)
- Every director appointment and resignation: 7
Firms connected to W.R.Davies (Stafford)
Other FCA-listed firms that share a director, phone number or address with W.R.Davies (Stafford). A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share a director
- 4
- share its postcode
- 2
In the full report: all 4 connected firms, named
- How each is linked: shared directors (4), the same postcode (2)
- Who links each one: the named directors, with dates
Firms like W.R.Davies (Stafford)
Other firms of the same type (car dealer), nearest first.
In the Shrewsbury (SY) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on W.R.Davies (Stafford)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 17 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 13 events in its history
- 4 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk