Warranty Administration Services Limited

Reference number: 791966

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Warranty Administration Services Limited (FRN 791966) is an AR of AUTOGUARD WARRANTIES LTD (FRN 500640). When you use Warranty Administration Services's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Warranty Administration Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When warrantyadmin.co.uk first appeared online, and whether it can receive email
  • What kind of line 01522 515600 is
  • Who else gives the postcode LN3 4NL
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • GenAssist Trading name: A name it trades under now.
  • Warranty Administration Services Ltd Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Autoguard Warranties Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
8 February 1984 (42 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Jennifer Suzanne Brewer Director Nov 1973 18 Sep 2000 3 other companies
Joanne Louise Rimmer Director Aug 1973 18 Sep 2000 1 other company
Robert Jeffery Dockerill Director Jan 1972 22 Nov 2021 8 other companies
Ali Hussein May-Khalil Director Jul 1977 22 Nov 2021 2 other companies
Alexander David Stuart Bowden Director Jul 1967 22 Dec 2025 12 other companies

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
23
closed down
3
are FCA-registered
2

In the full report: all 23 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register
  • The 2 companies these 5 directors run together
  • All 11 people who have ever been directors, with their dates
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Filed accounts and finances

9 months to 31 March 2022Full accountsNot audited

Net assets

£375k

−16% from £448k

Cash at bank

£252k

−54% from £547k

Employees (average)

10

+11% from 9

Owed within a year

£147k

−40% from £247k

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2019 to 2022
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 01789994. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Warranty Administration Services’s history from the FCA register and Companies House, newest first.

2023

3 December 2023

  • Changed its registered name from "Warranty Administration Services Ltd"

FCA register

2021

22 November 2021

  • Alan Davison stopped being a part-owner
  • Autoguard Warranties Ltd took control (75–100% of shares)
  • Jennifer Suzanne Brewer stopped being a part-owner
  • Joanne Louise Rimmer stopped being a part-owner

Companies House

2019

20 December 2019

  • Alan Davison became a part-owner (25–50% of shares)
  • Alan Davison no longer has significant control
  • Jennifer Suzanne Brewer became a part-owner (25–50% of shares)
  • Jennifer Suzanne Brewer no longer has significant control
  • Joanne Louise Rimmer became a part-owner (25–50% of shares)
  • Joanne Louise Rimmer no longer has significant control
  • Steven George Robson no longer has significant control

Companies House

2017

19 October 2017

  • Became an appointed representative

FCA register

2016

6 April 2016

  • Alan Davison gained significant control
  • Jennifer Suzanne Brewer gained significant control
  • Joanne Louise Rimmer gained significant control
  • Steven George Robson gained significant control

Companies House

1984

8 February 1984

  • Incorporated at Companies House

Companies House

In the full report: all 33 events

  • All 33 events in its history (18 shown here)
  • Every director appointment and resignation: 14
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Firms connected to Warranty Administration Services

Other FCA-listed firms that share a director, phone number or address with Warranty Administration Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share a director
1
share its postcode
3

In the full report: all 4 connected firms, named

  • How each is linked: shared directors (1), the same postcode (3)
  • Who links each one: the named directors, with dates
  • 1 past link through former directors
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Firms like Warranty Administration Services

Other firms of the same type (insurance broker), nearest first.

In Lincoln

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Warranty Administration Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 23 other companies its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 33 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Warranty Administration Services Limited FCA authorised?
Warranty Administration Services Limited (FRN 791966) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Warranty Administration Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Warranty Administration Services Limited (FRN 791966) is an AR of AUTOGUARD WARRANTIES LTD (FRN 500640). When you use Warranty Administration Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Warranty Administration Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Warranty Administration Services’ phone number and website?
The FCA register lists the phone number 01522 515600 and the website warrantyadmin.co.uk for Warranty Administration Services. If you were given different contact details, use these to check with the firm before going any further.
Is Warranty Administration Services a scam or clone?
Warranty Administration Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Warranty Administration Services?
Protection works through Autoguard Warranties Ltd, the principal firm responsible for Warranty Administration Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Warranty Administration Services?
Warranty Administration Services is owned by Autoguard Warranties Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 22 November 2021. Before that, it was controlled by Mr Alan Davison, Miss Joanne Louise Rimmer and Mrs Jennifer Suzanne Brewer.
Who runs Warranty Administration Services?
Companies House lists 5 directors of Warranty Administration Services: Jennifer Suzanne Brewer, Joanne Louise Rimmer, Robert Jeffery Dockerill, Ali Hussein May-Khalil and Alexander David Stuart Bowden.
How long has Warranty Administration Services been in business?
The company was formed on 8 February 1984.
What do Warranty Administration Services’ latest accounts show?
Its latest accounts, to 31 March 2022, show net assets of £375k (−16% from £448k) and cash at bank of £252k (−54% from £547k).
Does Warranty Administration Services use any other names?
It trades as GenAssist. It has previously used the name Warranty Administration Services Ltd.

Sources and links

The full report on Warranty Administration Services Limited

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