Waymark Financial Ltd

Reference number: 562562

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No longer an appointed representative

This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Registration ended 17 August 2011.

This FCA record is no longer authorised, but the company is still on the register with full FCA authorisation under FRN 1049814 →.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • Last known website

    waymarkfinancial.co.uk

  • Last known phone number

    020 3427 3205

  • Last known address

    34 Lime Street, London, EC3M 7AT, United Kingdom

In the full report: 3 background checks, 2 things worth a closer look

  • When waymarkfinancial.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 3427 3205 is
  • Whether EC3M 7AT is a shared office: 34 other firms give it
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Beaufort Planning Former trading name

Past FCA permissions and consumer protection

  • The record is closed
    Cover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.

FCA disciplinary action and complaints

No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
WAYMARK FINANCIAL LIMITED
Company number
07700260
Company status
Active
Company type
Private limited company
Incorporated
11 July 2011 (15 years old)
Registered office
34 Lime Street, London, EC3M 7AT, England
Nature of business
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Avril Sara Davis Director Jun 1954 11 Jul 2011 6 other companies
Jonathan Dean Attenborough Director Dec 1989 1 Dec 2022 2 other companies
Tina Soskind Director Oct 1969 1 Dec 2022 None

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
6
still active
6
is FCA-registered
1

In the full report: all 6 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 2 companies these 3 directors run together
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 July 2026Small company accountsNot audited

Net assets

£274k

<1% from £273k

Cash at bank

£274k

No earlier figure to compare

Employees (average)

7

Same as 7

Owed within a year

£17.3k

−28% from £24.2k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07700260. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Waymark Financial’s history from the FCA register and Companies House, newest first.

Key events (6) All events (14)

2025

18 December 2025

  • Avril Sara Davis became a part-owner (25–50% of shares)
  • Jonathan Attenborough became the majority owner (50–75% of shares)
  • Mark Anthony Wilson gave up control

Companies House

2016

6 April 2016

  • Mark Anthony Wilson took control (50–75% of shares)

Companies House

2011

17 August 2011

  • Stopped being an appointed representative

FCA register

11 July 2011

  • Incorporated at Companies House

Companies House

In the full report: all 14 events

  • All 14 events in its history (6 shown here)
  • Every director appointment and resignation: 5
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Get the full report on Waymark Financial

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 6 other companies its directors have run, named
  • 3 background checks on its contact details, 2 flagged
  • 7 years of accounts, charted
  • All 14 events in its history

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Frequently asked questions about this firm

Is Waymark Financial Ltd FCA authorised?
No. Waymark Financial Ltd (FRN 562562) is still listed on the FCA register, but the record is closed: no longer an appointed representative.
Is Waymark Financial a scam or clone?
Waymark Financial is not currently authorised by the FCA. Be cautious and verify any firm on the FCA register before dealing with it.
Is my money safe with Waymark Financial?
Money you handed over while it was authorised generally keeps its protection: FSCS covers firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading. New business with Waymark Financial has no cover, because it is no longer permitted to carry it out.
Who owns Waymark Financial?
Companies House lists 2 people with significant control of Waymark Financial: Mr Jonathan Attenborough (50–75% of shares) and Mrs Avril Sara Davis (25–50% of shares). Before that, it was controlled by Mr Mark Anthony Wilson.
Who runs Waymark Financial?
Companies House lists 3 directors of Waymark Financial: Avril Sara Davis, Jonathan Dean Attenborough and Tina Soskind.
How long has Waymark Financial been in business?
The company was formed on 11 July 2011.
What do Waymark Financial’s latest accounts show?
Its latest accounts, to 31 July 2026, show net assets of £274k (<1% from £273k) and cash at bank of £274k (no earlier figure to compare).
Does Waymark Financial use any other names?
It has previously used the name Beaufort Planning.

Sources and links

The full report on Waymark Financial Ltd

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