We Are Direct Cremations Limited
Reference number: 1035689
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 30 September 2023
- One of its directors is also a director of a firm that is no longer authorised
- Its whole board of directors changed in July 2024
Responsible principal firm
Serene Funeral Planning Limited Reference number: 975199 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- We Are Direct Cremations Limited (FRN 1035689) introduces customers to Serene Funeral Planning Limited (FRN 975199). Any regulated advice or arranging is done by the principal, not We Are Direct Cremations.
- Example: if We Are Direct Cremations refers you to a financial adviser, the advice should come from the principal firm, not from We Are Direct Cremations itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Robin Hood House, Robin Hood Street, Nottingham, Nottingham, NG3 1GF, United Kingdom
In the full report: 3 background checks
- When wearediretcremations.co.uk first appeared online, and whether it can receive email
- What kind of line 0121 816 0643 is
- Who else gives the postcode NG3 1GF
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Serene Funeral Planning Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14338472 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 6 September 2022 (4 years old)
- Registered office
- Robin Hood House, Robin Hood Street, Nottingham, NG3 1GF, England
- Nature of business
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- Funeral and related activities (SIC 96030)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Peter David Clarson | Director | Mar 1986 | 4 Jul 2024 | 16 other companies |
| Chloe Elizabeth Lymn Rose | Director | Aug 1980 | 4 Jul 2024 | 16 other companies |
| Jackie Lymn Rose | Director | Jan 1956 | 4 Jul 2024 | 4 other companies |
| Matthew Alexander Lymn Rose | Director | Oct 1982 | 4 Jul 2024 | 26 other companies |
| Nigel Lymn Rose | Director | Oct 1954 | 4 Jul 2024 | 17 other companies |
| Penelope Jane Lymn Rose | Director | Jan 1956 | 4 Jul 2024 | 17 other companies |
| James Myers | Secretary | Not published | 4 Jul 2024 | – |
Other companies run by these 6 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 32
- closed down
- 5
- are FCA-registered
- 6
In the full report: all 32 companies, named
- What each company does, and whether it is still trading
- Which of these 6 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 6 on the FCA register, including one no longer authorised
- The 21 companies these 6 directors run together
- All 7 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£1
No earlier figure to compare
These accounts were filed as dormant: the company reported no significant trading in the period.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 14338472. Figures are exactly as filed; nothing is estimated.
Key dates in its history
We Are Direct Cremations’s history from the FCA register and Companies House, newest first.
2025
4 July 2025
- Became an introducer appointed representative
FCA register
2024
4 July 2024
- Board replaced: its only director left and 6 new directors took over
- John Connell gave up control
- Lr Bereavement Holdings Limited took control (75–100% of shares)
Companies House
2022
6 September 2022
- Incorporated at Companies House
- John Connell took control (75–100% of shares)
Companies House
In the full report: all 15 events
- All 15 events in its history (6 shown here)
- Every director appointment and resignation: 8
Firms connected to We Are Direct Cremations
Other FCA-listed firms that share a director, phone number or address with We Are Direct Cremations. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 6
- no longer authorised
- 1
- share a director
- 6
In the full report: all 6 connected firms, named
- How each is linked: shared directors (6), the same postcode (5)
- Who links each one: the named directors, with dates
Firms like We Are Direct Cremations
Other firms of the same type (funeral director), nearest first.
In Nottingham
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on We Are Direct Cremations
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 32 other companies its directors have run, named
- 3 background checks on its contact details
- All 15 events in its history
- 6 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk