Webuyanyphone Limited

Reference number: 996234

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Pier Insurance Managed Services Limited Reference number: 311798 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • WEBUYANYPHONE LIMITED (FRN 996234) is an AR of Pier Insurance Managed Services Limited (FRN 311798). When you use WEBUYANYPHONE's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from WEBUYANYPHONE, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When webuyanyphone.com first appeared online, and whether it can receive email
  • What kind of line 0333 344 5584 is
  • Who else gives the postcode PO15 7FN
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Phonesdirect.com Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Pier Insurance Managed Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08321525
Company status
Active
Company type
Private limited company
Incorporated
6 December 2012 (13 years old)
Registered office
Ridown Building, Fulcrum 2 Solent Way, Whiteley, Fareham, Hampshire, PO15 7FN, England
Nature of business
  • Wholesale of electronic and telecommunications equipment and parts (SIC 46520)
  • Retail sale of mobile telephones (SIC 47421)

Directors and company secretaries

Name Role Born Appointed Other companies
Aaron Maurice Brown Director Oct 1982 1 Jun 2018 14 other companies
Darren Michael Ridge Director Dec 1962 1 Jun 2018 79 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
82
closed down
49
run together
11

In the full report: all 82 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 11 companies these 2 directors run together
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Full accountsAudited

Turnover

£31.0m

Not compared: the previous accounts cover a different length of time

Profit before tax

−£646k

Not compared: the previous accounts cover a different length of time

Net assets

−£1.03m

Up £1.03m from −£2.06m

Cash at bank

£59.4k

−81% from £316k

Net assets are negative: on its last balance sheet the company owed £1.03m more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 08321525. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Webuyanyphone’s history from the FCA register and Companies House, newest first.

Key events (13) All events (20)

2023

12 May 2023

  • Became an appointed representative

FCA register

2022

8 March 2022

  • Alex Maxime Edward Berthonneau no longer has significant control

Companies House

2019

5 April 2019

  • Onecom Group Limited gave up control
  • Ridown Capital Limited took control (75–100% of shares)

Companies House

2018

11 December 2018

  • Giant Holdings Ltd gave up control

Companies House

1 June 2018

  • Onecom Group Limited took control (75–100% of shares)

Companies House

4 May 2018

  • Alex Maxime Edward Berthonneau gained significant control

Companies House

2016

6 April 2016

  • Alexander Maxime Edward Berthonneau gained significant control
  • Alexander Maxime Edward Berthonneau no longer has significant control
  • Giant Holdings Ltd took control (75–100% of shares)
  • James Spencer Ashby gained significant control
  • James Spencer Ashby no longer has significant control

Companies House

2012

6 December 2012

  • Incorporated at Companies House

Companies House

In the full report: all 20 events

  • All 20 events in its history (13 shown here)
  • Every director appointment and resignation: 6
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Firms connected to Webuyanyphone

Other FCA-listed firms that share a director, phone number or address with Webuyanyphone. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Get the full report on Webuyanyphone

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 82 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 20 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Webuyanyphone Limited FCA authorised?
Webuyanyphone Limited (FRN 996234) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Webuyanyphone?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Webuyanyphone Limited (FRN 996234) is an AR of Pier Insurance Managed Services Limited (FRN 311798). When you use Webuyanyphone's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Webuyanyphone, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Webuyanyphone’s phone number and website?
The FCA register lists the phone number 0333 344 5584 and the website WEBUYANYPHONE.COM for Webuyanyphone. If you were given different contact details, use these to check with the firm before going any further.
Is Webuyanyphone a scam or clone?
Webuyanyphone is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Webuyanyphone?
Protection works through Pier Insurance Managed Services Limited, the principal firm responsible for Webuyanyphone's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Webuyanyphone?
Webuyanyphone is owned by Ridown Capital Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 5 April 2019. Before that, it was controlled by Mr Alex Maxime Edward Berthonneau, Mr James Spencer Ashby and Mr Alexander Maxime Edward Berthonneau.
Who runs Webuyanyphone?
Companies House lists 2 directors of Webuyanyphone: Aaron Maurice Brown and Darren Michael Ridge.
How long has Webuyanyphone been in business?
The company was formed on 6 December 2012.
What do Webuyanyphone’s latest accounts show?
Its latest accounts, to 31 December 2025, show turnover of £31.0m (not compared: the previous accounts cover a different length of time) and profit before tax of −£646k (not compared: the previous accounts cover a different length of time).
Does Webuyanyphone use any other names?
It trades as Phonesdirect.com.

Sources and links

The full report on Webuyanyphone Limited

£19.99 · Instant PDF download

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