Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Product Partnerships Limited Reference number: 626349 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- West Bromwich Albion Football Club Limited (FRN 1018022) is an AR of Product Partnerships Limited (FRN 626349). When you use West Bromwich Albion Football Club's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from West Bromwich Albion Football Club, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Website
-
Phone number
-
Address
The Hawthorns, Halfords Lane, West Bromwich, West Midlands, B71 4LF, United Kingdom
In the full report: 3 background checks
- When wbafc.co.uk first appeared online, and whether it can receive email
- What kind of line 0121 524 3470 is
- Who else gives the postcode B71 4LF
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Product Partnerships Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 03295063 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 16 December 1996 (29 years old)
- Registered office
- The Hawthorns, West Bromwich, West Midlands, B71 4LF
- Nature of business
-
- Activities of sport clubs (SIC 93120)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Shilen Patel | Director | Jun 1980 | 28 Feb 2024 | None |
| Ethan Gobetz | Director | Aug 1979 | 15 Sep 2025 | None |
| Mark John Miles | Director | Dec 1975 | 23 Feb 2026 | None |
| Jason Andre Davis Roberts | Director | Jan 1978 | 8 Apr 2026 | None |
| Ashish Dinesh Patel | Director | Jul 1986 | 19 Oct 2026 | None |
In the full report: every company its directors have run
- Confirmation that these 5 directors run no other company
- All 37 people who have been directors, with their dates
Key dates in its history
West Bromwich Albion Football Club’s history from the FCA register and Companies House, newest first.
2024
9 August 2024
- Became an appointed representative
FCA register
28 February 2024
- Guochuan Lai gave up control
- West Bromwich Albion Group Limited took control (75–100% of shares)
Companies House
2016
15 September 2016
- Guochuan Lai took control (75–100% of shares)
Companies House
1996
16 December 1996
- Incorporated at Companies House
Companies House
In the full report: all 80 events
- All 80 events in its history (5 shown here)
- Every director appointment and resignation: 75
Get the full report on West Bromwich Albion Football Club
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 80 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is West Bromwich Albion Football Club Limited FCA authorised?
What does appointed representative mean for West Bromwich Albion Football Club?
What is West Bromwich Albion Football Club’s phone number and website?
Is West Bromwich Albion Football Club a scam or clone?
Is my money safe with West Bromwich Albion Football Club?
Who owns West Bromwich Albion Football Club?
Who runs West Bromwich Albion Football Club?
How long has West Bromwich Albion Football Club been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk