West Bromwich Albion Football Club Limited

Reference number: 1018022

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • West Bromwich Albion Football Club Limited (FRN 1018022) is an AR of Product Partnerships Limited (FRN 626349). When you use West Bromwich Albion Football Club's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from West Bromwich Albion Football Club, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When wbafc.co.uk first appeared online, and whether it can receive email
  • What kind of line 0121 524 3470 is
  • Who else gives the postcode B71 4LF
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Product Partnerships Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
16 December 1996 (29 years old)
Registered office
The Hawthorns, West Bromwich, West Midlands, B71 4LF
Nature of business
  • Activities of sport clubs (SIC 93120)

Directors and company secretaries

Name Role Born Appointed Other companies
Shilen Patel Director Jun 1980 28 Feb 2024 None
Ethan Gobetz Director Aug 1979 15 Sep 2025 None
Mark John Miles Director Dec 1975 23 Feb 2026 None
Jason Andre Davis Roberts Director Jan 1978 8 Apr 2026 None
Ashish Dinesh Patel Director Jul 1986 19 Oct 2026 None

In the full report: every company its directors have run

  • Confirmation that these 5 directors run no other company
  • All 37 people who have been directors, with their dates
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Key dates in its history

West Bromwich Albion Football Club’s history from the FCA register and Companies House, newest first.

2024

9 August 2024

  • Became an appointed representative

FCA register

28 February 2024

  • Guochuan Lai gave up control
  • West Bromwich Albion Group Limited took control (75–100% of shares)

Companies House

2016

15 September 2016

  • Guochuan Lai took control (75–100% of shares)

Companies House

1996

16 December 1996

  • Incorporated at Companies House

Companies House

In the full report: all 80 events

  • All 80 events in its history (5 shown here)
  • Every director appointment and resignation: 75
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Get the full report on West Bromwich Albion Football Club

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 80 events in its history

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Frequently asked questions about this firm

Is West Bromwich Albion Football Club Limited FCA authorised?
West Bromwich Albion Football Club Limited (FRN 1018022) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for West Bromwich Albion Football Club?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. West Bromwich Albion Football Club Limited (FRN 1018022) is an AR of Product Partnerships Limited (FRN 626349). When you use West Bromwich Albion Football Club's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from West Bromwich Albion Football Club, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is West Bromwich Albion Football Club’s phone number and website?
The FCA register lists the phone number 0121 524 3470 and the website wbafc.co.uk for West Bromwich Albion Football Club. If you were given different contact details, use these to check with the firm before going any further.
Is West Bromwich Albion Football Club a scam or clone?
West Bromwich Albion Football Club is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with West Bromwich Albion Football Club?
Protection works through Product Partnerships Limited, the principal firm responsible for West Bromwich Albion Football Club's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns West Bromwich Albion Football Club?
West Bromwich Albion Football Club is owned by West Bromwich Albion Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 28 February 2024. Before that, it was controlled by Mr Guochuan Lai.
Who runs West Bromwich Albion Football Club?
Companies House lists 5 directors of West Bromwich Albion Football Club: Shilen Patel, Ethan Gobetz, Mark John Miles, Jason Andre Davis Roberts and Ashish Dinesh Patel.
How long has West Bromwich Albion Football Club been in business?
The company was formed on 16 December 1996.

Sources and links

The full report on West Bromwich Albion Football Club Limited

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