West End Financial Services Ltd

Reference number: 607938

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Sesame Limited Reference number: 150427 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • West End Financial Services Ltd (FRN 607938) is an AR of Sesame Limited (FRN 150427). When you use West End Financial Services's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from West End Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 7493 4747

  • Address

    West End Financial, c/o Thorne Lancaster Parker, Palladium House, 1-4 Argyll Street, London, W1F 7TA, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 7493 4747 is
  • Who else gives the postcode W1F 7TA
Instant PDF download
Other names (3)

If you were contacted under any of these names, it is this firm.

  • West End Financial Trading name
  • West End Mortgages Trading name
  • Jolyon Davis Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Sesame Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
09332311
Company status
Active
Company type
Private limited company
Incorporated
28 November 2014 (11 years old)
Registered office
Thorne Lancaster Parker, 5th Floor Palladium House, 1-4 Argyll Street, London, W1F 7TA, England
Nature of business
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Jolyon Michael Davis Director Apr 1975 28 Nov 2014 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
Instant PDF download

Filed accounts and finances

Year to 30 November 2025Small company accountsNot audited

Net assets

−£3,985

Down £4,672 from £687

Cash at bank

£21.0k

−6.3% from £22.5k

Employees (average)

1

Same as 1

Owed within a year

£31.2k

+60% from £19.5k

Net assets are negative: on its last balance sheet the company owed £3,985 more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09332311. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

West End Financial Services’s history from the FCA register and Companies House, newest first.

Key events (4) All events (9)

2019

13 September 2019

  • Changed its registered name from "Jolyon Davis"

FCA register

2016

28 November 2016

  • Jolyon Davis took control (75–100% of shares)

Companies House

2014

28 November 2014

  • Incorporated at Companies House

Companies House

2013

30 September 2013

  • Became an appointed representative

FCA register

In the full report: all 9 events

  • All 9 events in its history (4 shown here)
  • Every director appointment and resignation: 1
Instant PDF download

Firms connected to West End Financial Services

Other FCA-listed firms that share a director, phone number or address with West End Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
Instant PDF download

Firms like West End Financial Services

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on West End Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 9 events in its history
  • 1 connected firm, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is West End Financial Services Ltd FCA authorised?
West End Financial Services Ltd (FRN 607938) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for West End Financial Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. West End Financial Services Ltd (FRN 607938) is an AR of Sesame Limited (FRN 150427). When you use West End Financial Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from West End Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is West End Financial Services’ phone number?
The FCA register lists the phone number 020 7493 4747 for West End Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is West End Financial Services a scam or clone?
West End Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with West End Financial Services?
Protection works through Sesame Limited, the principal firm responsible for West End Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns West End Financial Services?
Companies House lists one person with significant control of West End Financial Services: Mr Jolyon Davis (75–100% of shares).
Who runs West End Financial Services?
Companies House lists one director of West End Financial Services: Jolyon Michael Davis.
How long has West End Financial Services been in business?
The company was formed on 28 November 2014.
What do West End Financial Services’ latest accounts show?
Its latest accounts, to 30 November 2025, show net assets of −£3,985 (down £4,672 from £687) and cash at bank of £21.0k (−6.3% from £22.5k).
Does West End Financial Services use any other names?
It trades as West End Financial and West End Mortgages. It has previously used the name Jolyon Davis.

Sources and links

The full report on West End Financial Services Ltd

£19.99 · Instant PDF download

Loading secure checkout…