Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Cycle Solutions (Cycle to Work) Limited Reference number: 722968 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Westcoast Ltd (FRN 975973) introduces customers to Cycle Solutions (Cycle to Work) Limited (FRN 722968). Any regulated advice or arranging is done by the principal, not Westcoast.
- Example: if Westcoast refers you to a financial adviser, the advice should come from the principal firm, not from Westcoast itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
West Coast Ltd, Arrowhead Road, Theale, Reading, Berkshire, RG7 4AH, United Kingdom
In the full report: 2 background checks
- What kind of line 0118 912 6000 is
- Who else gives the postcode RG7 4AH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Cycle Solutions (Cycle to Work) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- WESTCOAST LIMITED
- Company number
- 01816587 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 16 May 1984 (42 years old)
- Registered office
- Arrowhead Park, Arrowhead Road Theale, Reading, Berkshire, RG7 4AH
- Nature of business
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- Non-specialised wholesale trade (SIC 46900)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Philip James Bell | Director | Jul 1983 | 1 Jan 2026 | 2 other companies |
| Edward George Woolley | Director | Aug 1985 | 1 Jan 2026 | 1 other company |
| Stanislav Brlecic | Director | Apr 1976 | 1 Oct 2026 | None |
| Martha Anne Perez | Director | Oct 1989 | 1 Oct 2026 | 2 other companies |
| Hannah Frances Ruth Hinder | Secretary | Not published | 1 Apr 2026 | – |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
- run together
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 4 directors run together
- All 34 people who have ever been directors, with their dates
Key dates in its history
Westcoast’s history from the FCA register and Companies House, newest first.
2024
19 July 2024
- Westcoast (Holdings) Ltd gave up control
- Westcoast Holdco Limited took control (75–100% of shares)
Companies House
2022
19 May 2022
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Westcoast (Holdings) Ltd took control (75–100% of shares)
Companies House
1984
16 May 1984
- Incorporated at Companies House
Companies House
In the full report: all 67 events
- All 67 events in its history (5 shown here)
- Every director appointment and resignation: 62
Get the full report on Westcoast
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 67 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk