Wheel Sport Limited

Reference number: 660231

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When haslemeremotorcycles.co.uk first appeared online, and whether it can receive email
  • What kind of line 01420 488290 is
  • Who else gives the postcode GU35 9AR
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Haslemere Motorcycles Trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
01058944
Company status
Active
Company type
Private limited company
Incorporated
21 June 1972 (54 years old)
Registered office
164 Field End Road, Eastcote, HA5 1RH, England
Nature of business
  • Sale of other motor vehicles (SIC 45190)

Directors and company secretaries

Name Role Born Appointed Other companies
Helen Lunde Director Jul 1948 Not published 1 other company
Marty Cyrus Lunde Director Mar 1944 Not published 1 other company
Helen Lunde Secretary Not published Not published 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1
run together
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 30 November 2025Small company accountsNot audited

Net assets

£1.92m

−21% from £2.43m

Cash at bank

£330k

−65% from £954k

Employees (average)

0

−100% from 10

Owed within a year

£73.7k

−37% from £117k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 01058944. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Wheel Sport’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2016

6 April 2016

  • Helen Lunde became a part-owner (25–50% of shares)
  • Marty Cyrus Lunde became a part-owner (25–50% of shares)

Companies House

2015

18 February 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

1972

21 June 1972

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (5 shown here)
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Firms like Wheel Sport

Other firms of the same type (car dealer), nearest first.

In Bordon

Retrocampervan LimitedBordonAuthorisedThatchers Motor Company LtdBordonAuthorisedLMC of Farnham LtdBordonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Wheel Sport

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is Wheel Sport Limited FCA authorised?
Yes, Wheel Sport Limited (FRN 660231) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since February 2015 and works as a car dealer. The FCA has placed no limits on its permissions.
What is Wheel Sport’s phone number and website?
The FCA register lists the phone number 01420 488290 and the website haslemeremotorcycles.co.uk for Wheel Sport. If you were given different contact details, use these to check with the firm before going any further.
Is Wheel Sport a scam or clone?
Wheel Sport is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Wheel Sport?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Wheel Sport handles your money, so check the specific product before you commit. You can also refer complaints about Wheel Sport to the Financial Ombudsman Service, free of charge.
Who owns Wheel Sport?
Companies House lists 2 people with significant control of Wheel Sport: Mr Marty Cyrus Lunde (25–50% of shares) and Mrs Helen Lunde (25–50% of shares).
Who runs Wheel Sport?
Companies House lists 2 directors of Wheel Sport: Helen Lunde and Marty Cyrus Lunde.
How long has Wheel Sport been in business?
The company was formed on 21 June 1972, and has held its current FCA authorisation since February 2015.
What do Wheel Sport’s latest accounts show?
Its latest accounts, to 30 November 2025, show net assets of £1.92m (−21% from £2.43m) and cash at bank of £330k (−65% from £954k).
Does Wheel Sport use any other names?
It trades as Haslemere Motorcycles.

Sources and links

The full report on Wheel Sport Limited

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