Wheelbase Lakeland Limited

Reference number: 1001264

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Product Partnerships Limited Reference number: 626349 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Wheelbase Lakeland Limited (FRN 1001264) is an AR of Product Partnerships Limited (FRN 626349). When you use Wheelbase Lakeland's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Wheelbase Lakeland, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When wheelbase.co.uk first appeared online, and whether it can receive email
  • What kind of line 01539 821443 is
  • Who else gives the postcode LA8 9LR
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Other names (9)

If you were contacted under any of these names, it is this firm.

  • Wheelbase Trading name
  • Wheelbase.co.uk Trading name
  • Wheelbase Darlington Trading name
  • Wheelbase Ilkley Trading name
  • Wheelbase Lake District Trading name
  • Wheelbase North East Trading name
  • Wheelbase Yorkshire Trading name
  • Wheelbase Coventry Former trading name
  • Wheelbase Stockton-on-Tees Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Product Partnerships Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
05560143
Company status
Active
Company type
Private limited company
Incorporated
12 September 2005 (21 years old)
Registered office
Staveley Mill Yard, Staveley, Nr Kendal, Cumbria, LA8 9LR, England
Nature of business
  • Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)

Directors and company secretaries

Name Role Born Appointed Other companies
Toby Alan Edward Dalton Director Sep 1976 19 Jan 2006 None
James William Dalton Director Aug 1980 19 Jan 2006 1 other company
Jo-Anne Hayton Director Jul 1979 1 Oct 2011 None

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 11 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 January 2025Full accountsAudited

Profit before tax

−£463k

Not compared: the previous accounts cover a different length of time

Total equity

£2.80m

No earlier figure to compare

Cash at bank

£1.12m

+10% from £1.01m

Owed within a year

£1.02m

−66% from £2.97m

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 05560143. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Wheelbase Lakeland’s history from the FCA register and Companies House, newest first.

Key events (8) All events (38)

2025

24 April 2025

  • James William Dalton became a part-owner (25–50% of shares)
  • Jd Sports Fashion PLC gave up control
  • Toby Alan Edward Dalton became a part-owner (25–50% of shares)

Companies House

2023

10 August 2023

  • Became an appointed representative

FCA register

2021

30 September 2021

  • Christopher John Herd stopped being a part-owner
  • Jd Sports Fashion PLC took control (75–100% of shares)

Companies House

2016

6 April 2016

  • Christopher John Herd became a part-owner (25–50% of shares)

Companies House

2005

12 September 2005

  • Incorporated at Companies House

Companies House

In the full report: all 38 events

  • All 38 events in its history (8 shown here)
  • Every director appointment and resignation: 19
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Firms connected to Wheelbase Lakeland

Other FCA-listed firms that share a director, phone number or address with Wheelbase Lakeland. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Wheelbase Lakeland

Other firms of the same type (retailer), nearest first.

In Kendal

South Lakes Mobility LimitedKendalAppointed representativeJ J Martin (Catering Appliance Superstore) LimitedKendalAuthorisedAuthentic Swiss Watches LtdKendalAuthorisedBiketreks LimitedKendalAuthorisedH HogarthKendalAuthorisedLake District Estates Company LimitedKendalAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Wheelbase Lakeland

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • All 38 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Wheelbase Lakeland Limited FCA authorised?
Wheelbase Lakeland Limited (FRN 1001264) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Wheelbase Lakeland?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Wheelbase Lakeland Limited (FRN 1001264) is an AR of Product Partnerships Limited (FRN 626349). When you use Wheelbase Lakeland's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Wheelbase Lakeland, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Wheelbase Lakeland’s phone number and website?
The FCA register lists the phone number 01539 821443 and the website wheelbase.co.uk for Wheelbase Lakeland. If you were given different contact details, use these to check with the firm before going any further.
Is Wheelbase Lakeland a scam or clone?
Wheelbase Lakeland is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Wheelbase Lakeland?
Protection works through Product Partnerships Limited, the principal firm responsible for Wheelbase Lakeland's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Wheelbase Lakeland?
Companies House lists 2 people with significant control of Wheelbase Lakeland: Mr James William Dalton (25–50% of shares) and Mr Toby Alan Edward Dalton (25–50% of shares). Before that, it was controlled by Mr Christopher John Herd and Jd Sports Fashion PLC.
Who runs Wheelbase Lakeland?
Companies House lists 3 directors of Wheelbase Lakeland: Toby Alan Edward Dalton, James William Dalton and Jo-Anne Hayton.
How long has Wheelbase Lakeland been in business?
The company was formed on 12 September 2005.
What do Wheelbase Lakeland’s latest accounts show?
Its latest accounts, to 31 January 2025, show profit before tax of −£463k (not compared: the previous accounts cover a different length of time) and total equity of £2.80m (no earlier figure to compare).
Does Wheelbase Lakeland use any other names?
It trades as Wheelbase, Wheelbase.co.uk, Wheelbase Darlington, Wheelbase Ilkley and Wheelbase Lake District, and 2 more names. It has previously used 2 other names: Wheelbase Coventry and Wheelbase Stockton-on-Tees.

Sources and links

The full report on Wheelbase Lakeland Limited

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