Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 December 2025
Responsible principal firm
2 Plan Wealth Management Limited Reference number: 461598 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- White Stone Financial Planning Ltd (FRN 991595) is an AR of 2 Plan Wealth Management Limited (FRN 461598). When you use White Stone Financial Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from White Stone Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
Tamworth Enterprise Centre (No. 9), Corporation Street, Tamworth, Staffordshire, B79 7DN, United Kingdom
In the full report: 2 background checks
- What kind of line 07590 394473 is, and the other firm that gives it
- Who else gives the postcode B79 7DN
FCA permissions and consumer protection
- Protection through the principal firmProtection works through 2 Plan Wealth Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14518301 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 1 December 2022 (3 years old)
- Registered office
- Tamworth Enterprise Centre (No 9), Corporation Street, Tamworth, B79 7DN, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Matthew Trevor Naylor | Director | Oct 1988 | 1 Dec 2022 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£5,038
+11% from £4,557
Cash at bank
£23.4k
+85% from £12.7k
Employees (average)
1
Same as 1
Owed within a year
£20.9k
+91% from £11.0k
No turnover or profit for the year to 31 December 2025: the accounts print them but do not tag them. The last tagged figures are £57.4k turnover and £31.4k profit, for the year to 31 December 2023.
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 14518301. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
White Stone Financial Planning’s history from the FCA register and Companies House, newest first.
2023
2 May 2023
- Gemma Michelle Naylor became a part-owner (25–50% of shares)
Companies House
14 March 2023
- Began trading as "White Stone Financial Planning"
FCA register
9 February 2023
- Became an appointed representative
FCA register
2022
1 December 2022
- Incorporated at Companies House
- Matthew Trevor Naylor took control (25–50% of shares)
- Matthew Trevor Naylor appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to White Stone Financial Planning
Other FCA-listed firms that share a director, phone number or address with White Stone Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share its phone number
- 1
- share its postcode
- 3
In the full report: all 4 connected firms, named
- How each is linked: the same phone number (1), the same postcode (3)
- Who links each one: the named directors, with dates
Firms like White Stone Financial Planning
Other firms of the same type (financial adviser), nearest first.
In Tamworth
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on White Stone Financial Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
- 4 connected firms, named, and who links them
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is White Stone Financial Planning Ltd FCA authorised?
What does appointed representative mean for White Stone Financial Planning?
What is White Stone Financial Planning’s phone number?
Is White Stone Financial Planning a scam or clone?
Is my money safe with White Stone Financial Planning?
Who owns White Stone Financial Planning?
Who runs White Stone Financial Planning?
How long has White Stone Financial Planning been in business?
What do White Stone Financial Planning’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk