William Reid

Reference number: 220714

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Appointed representative

William Reid does not hold FCA authorisation of their own, and acts under a principal firm, which is legally responsible for their regulated business.

Responsible principal firm

Sesame Limited Reference number: 150427 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • William Reid (FRN 220714) is an AR of Sesame Limited (FRN 150427). When you use William Reid's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from William Reid, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0131 665 7769

  • Address

    81 Denholm Avenue, Musselburgh, Midlothian, EH21 6TY, United Kingdom

In the full report: 2 background checks

  • What kind of line 0131 665 7769 is
  • Who else gives the postcode EH21 6TY
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Reid Financial Consultancy Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Sesame Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

William Reid’s history from the FCA register and Companies House, newest first.

2015

12 August 2015

  • Changed its registered name from "Reid Financial Consultancy"
  • Began trading as "Reid Financial Consultancy"

FCA register

2002

14 November 2002

  • Became an appointed representative

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like William Reid

Other firms of the same type (mortgage adviser or broker), nearest first.

In Musselburgh

Kenneth MurphyMusselburghAppointed representativeIntegrity Insurance Services LtdMusselburghAuthorised

In the Edinburgh (EH) postcode area

Rettie Financial Services LtdDunbarAppointed representativeAbeyson JoseCalderwoodAppointed representativeAhgf LimitedLivingstonAppointed representativeAlan Hugh StewartWest LothianAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on William Reid

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 background checks on its contact details
  • All 3 events in its history

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Frequently asked questions about this firm

Is William Reid FCA authorised?
William Reid (FRN 220714) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for William Reid?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. William Reid (FRN 220714) is an AR of Sesame Limited (FRN 150427). When you use William Reid's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from William Reid, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is William Reid’s phone number?
The FCA register lists the phone number 0131 665 7769 for William Reid. If you were given different contact details, use these to check with the firm before going any further.
Is William Reid a scam or clone?
William Reid is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with William Reid?
Protection works through Sesame Limited, the principal firm responsible for William Reid's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does William Reid use any other names?
It trades as Reid Financial Consultancy.

Sources and links

The full report on William Reid

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