WLMG Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 10 years
Protected through the principal
No FCA actions
Active company since 1996
Accounts filed up to 31 December 2021

Responsible principal firm

Automotive Compliance Limited Reference number: 497010 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
WLMG Limited (FRN 735424) is an AR of Automotive Compliance Limited (FRN 497010). When you use WLMG's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from WLMG, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

wlmg.co.uk (opens in a new tab)
Phone number

020 8429 2727
Address

313 Field End Road, Eastcote, Ruislip, Middlesex, HA4 9NT, United Kingdom

In the full report: 3 background checks

When wlmg.co.uk first appeared online, and whether it can receive email
What kind of line 020 8429 2727 is
Who else gives the postcode HA4 9NT

Other names (16)

If you were contacted under any of these names, it is this firm.

WLMG Approved Trading name: A name it trades under now.
WLMG Eastcote Trading name: A name it trades under now.
WLMG KIA Eastcote Trading name: A name it trades under now.
WLMG MG Trading name: A name it trades under now.
WLMG Reading Trading name: A name it trades under now.
WLMG Upminster Trading name: A name it trades under now.
Hanif Automotive Limited Former name: A name it was registered under before.
West London KIA Former trading name: A name it used to trade under.
West London Nissan Former trading name: A name it used to trade under.
WLMG Hanwell Former trading name: A name it used to trade under.
WLMG High Wycombe Former trading name: A name it used to trade under.
WLMG KIA High Wycombe Former trading name: A name it used to trade under.
WLMG Mill Hill Former trading name: A name it used to trade under.
WLMG Nissan Former trading name: A name it used to trade under.
WLMG Shepperton Former trading name: A name it used to trade under.
WLMG Slough Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Automotive Compliance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 03232373 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 31 July 1996 (30 years old)
Registered office: 313 Field End Road, Eastcote, Middlesex, HA4 9NT
Nature of business: Sale of new cars and light motor vehicles (SIC 45111)
Maintenance and repair of motor vehicles (SIC 45200)
Wholesale trade of motor vehicle parts and accessories (SIC 45310)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Neal David Benstead	Director	May 1970	20 Apr 2012	2 other companies
Andrew Paul James Mortimer	Director	Oct 1977	1 Jan 2014	7 other companies
Christie Nicholls	Secretary	Not published	23 Aug 2023	–

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 9
closed down: 5
is FCA-registered: 1

In the full report: all 9 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
The one on the FCA register
All 10 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 December 2021Full accountsAudited

Turnover

£38.8m

+38% from £28.2m

Profit before tax

£366k

+374% from £77.3k

Net assets

£598k

+87% from £320k

Cash at bank

£693k

+198% from £233k

Turnover and profit

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 03232373. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Wlmg’s history from the FCA register and Companies House, newest first.

Key events (5) All events (46)

2016

17 May 2016

Changed its registered name from "Hanif Automotive Limited"

FCA register

25 April 2016

Andrew Paul James Mortimer became a part-owner (25–50% of shares)
Neal David Benstead became the majority owner (50–75% of shares)

Companies House

4 February 2016

Became an appointed representative

FCA register

1996

31 July 1996

Incorporated at Companies House

Companies House

In the full report: all 46 events

All 46 events in its history (5 shown here)
Every director appointment and resignation: 16

Firms connected to Wlmg

Other FCA-listed firms that share a director, phone number or address with Wlmg. A link shows who the firm is tied to, not whether either can be trusted.

past link: 1

In the full report: all 0 connected firms, named

1 past link through former directors

Firms like Wlmg

Other firms of the same type (car dealer), nearest first.

In Ruislip

Citygate Automotive LimitedRuislipAppointed representative Carzuma LtdRuislipAuthorised Ezy Access LtdRuislipAuthorised Howard Dean Car Sales LtdRuislipAuthorised Imperial Auto Trade LtdRuislipAuthorised Liam & Miller Cars LtdRuislipAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Wlmg

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

9 other companies its directors have run, named
3 background checks on its contact details
All 46 events in its history

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Frequently asked questions about this firm

Is WLMG Limited FCA authorised?

WLMG Limited (FRN 735424) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Wlmg?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. WLMG Limited (FRN 735424) is an AR of Automotive Compliance Limited (FRN 497010). When you use Wlmg's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Wlmg, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Wlmg’s phone number and website?

The FCA register lists the phone number 020 8429 2727 and the website wlmg.co.uk for Wlmg. If you were given different contact details, use these to check with the firm before going any further.

Is Wlmg a scam or clone?

Wlmg is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Wlmg?

Protection works through Automotive Compliance Limited, the principal firm responsible for Wlmg's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Wlmg?

Companies House lists 2 people with significant control of Wlmg: Neal David Benstead (50–75% of shares) and Mr Andrew Paul James Mortimer (25–50% of shares).

Who runs Wlmg?

Companies House lists 2 directors of Wlmg: Neal David Benstead and Andrew Paul James Mortimer.

How long has Wlmg been in business?

The company was formed on 31 July 1996.

What do Wlmg’s latest accounts show?

Its latest accounts, to 31 December 2021, show turnover of £38.8m (+38% from £28.2m) and profit before tax of £366k (+374% from £77.3k).

Does Wlmg use any other names?

It trades as WLMG Approved, WLMG Eastcote, WLMG KIA Eastcote, WLMG MG and WLMG Reading, and 1 more names. It has previously used 10 other names, including Hanif Automotive Limited, West London KIA and West London Nissan.