A A Zelley Ltd

Reference number: 1017219

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Noble Insurance Services Ltd Reference number: 305884 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • A A Zelley Ltd (FRN 1017219) introduces customers to Noble Insurance Services Ltd (FRN 305884). Any regulated advice or arranging is done by the principal, not A A Zelley.
  • Example: if A A Zelley refers you to a financial adviser, the advice should come from the principal firm, not from A A Zelley itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01603 627347

  • Address

    F J Zelley (Norwich) Ltd, 2 Fishers Lane, Norwich, Norfolk, NR2 1ET, United Kingdom

In the full report: 2 background checks

  • What kind of line 01603 627347 is
  • Who else gives the postcode NR2 1ET
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Noble Insurance Services Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15456978
Company status
Active
Company type
Private limited company
Incorporated
31 January 2024 (2 years old)
Registered office
2 Fishers Lane, Norwich, Norfolk, NR2 1ET, England
Nature of business
  • Retail sale of watches and jewellery in specialised stores (SIC 47770)
  • Retail sale of antiques including antique books in stores (SIC 47791)
  • Retail sale of other second-hand goods in stores (not incl. antiques) (SIC 47799)

Directors and company secretaries

Name Role Born Appointed Other companies
Alexis Zelley Director Feb 1983 31 Jan 2024 None
Alistair Zelley Director Jan 1987 31 Jan 2024 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 31 January 2026Micro-entity accountsNot audited

Total equity

£287k

Up £266k from £20.3k

Employees (average)

4

Same as 4

Owed within a year

£144k

+22% from £118k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15456978. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

A A Zelley’s history from the FCA register and Companies House, newest first.

2024

27 July 2024

  • Became an introducer appointed representative

FCA register

31 January 2024

  • Incorporated at Companies House
  • Alistair Zelley became a part-owner (25–50% of shares)
  • Alexis Zelley appointed as a director
  • Alistair Zelley appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like A A Zelley

Other firms of the same type (retailer), nearest first.

In Norwich

Aleks Jewellers LimitedNorwichAppointed representativeAnglia Guns Centre LimitedNorwichAppointed representativeAnglian Carpets LimitedNorwichAppointed representativeEast Anglia Furniture LtdNorwichAppointed representativeG Force Systems LtdNorwichAppointed representativeNorfolk Trailers LimitedNorwichAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on A A Zelley

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 5 events in its history

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Frequently asked questions about this firm

Is A A Zelley Ltd FCA authorised?
A A Zelley Ltd (FRN 1017219) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for A A Zelley?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. A A Zelley Ltd (FRN 1017219) introduces customers to Noble Insurance Services Ltd (FRN 305884). Any regulated advice or arranging is done by the principal, not A A Zelley. Example: if A A Zelley refers you to a financial adviser, the advice should come from the principal firm, not from A A Zelley itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is A A Zelley’s phone number?
The FCA register lists the phone number 01603 627347 for A A Zelley. If you were given different contact details, use these to check with the firm before going any further.
Is A A Zelley a scam or clone?
A A Zelley is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with A A Zelley?
Protection works through Noble Insurance Services Ltd, the principal firm responsible for A A Zelley's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns A A Zelley?
Companies House lists one person with significant control of A A Zelley: Mr Alistair Zelley (25–50% of shares).
Who runs A A Zelley?
Companies House lists 2 directors of A A Zelley: Alexis Zelley and Alistair Zelley.
How long has A A Zelley been in business?
The company was formed on 31 January 2024.
What do A A Zelley’s latest accounts show?
Its latest accounts, to 31 January 2026, show total equity of £287k (up £266k from £20.3k).

Sources and links

The full report on A A Zelley Ltd

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