Aleks Jewellers Limited
Reference number: 1040114
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts filed up to 31 March 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Aleks Jewellers Limited (FRN 1040114) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Aleks Jewellers.
- Example: if Aleks Jewellers refers you to a financial adviser, the advice should come from the principal firm, not from Aleks Jewellers itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Aleks Jewellers, 40 London Street, Norwich, Norfolk, NR2 1LD, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When aleksjewellers.co.uk first appeared online, and whether it can receive email
- What kind of line 01603 623754 is
- Who else gives the postcode NR2 1LD
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07177399 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 4 March 2010 (16 years old)
- Registered office
- 40 London Street, Norwich, Norfolk, NR2 1LD
- Nature of business
-
- Other service activities not elsewhere classified (SIC 96090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Adrian Charles Henry Phillips | Director | Jul 1952 | 4 Mar 2010 | 1 other company |
| Sally-Anne Phillips | Director | Oct 1957 | 4 Mar 2010 | 1 other company |
| Richard Phillips | Director | Sep 1982 | 9 Oct 2023 | None |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
- run together
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 1 company these 3 directors run together
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£1.85m
−15% from £2.19m
Cash at bank
£867k
−25% from £1.16m
Employees (average)
8
Same as 8
Owed within a year
£228k
+78% from £128k
Net assets
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 07177399. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Aleks Jewellers’s history from the FCA register and Companies House, newest first.
2025
9 August 2025
- Became an introducer appointed representative
FCA register
2016
1 June 2016
- Adrian Charles Henry Phillips became a part-owner (25–50% of shares)
- Sally Phillips became a part-owner (25–50% of shares)
Companies House
10 May 2016
- Asap Properties (UK) Limited took control (75–100% of shares)
Companies House
2010
4 March 2010
- Incorporated at Companies House
Companies House
In the full report: all 12 events
- All 12 events in its history (5 shown here)
- Every director appointment and resignation: 7
Firms like Aleks Jewellers
Other firms of the same type (retailer), nearest first.
In Norwich
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Aleks Jewellers
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 6 years of accounts, charted
- All 12 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk