Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 1967
- Accounts filed up to 29 September 2025
Responsible principal firm
Golden Charter Limited Reference number: 965279 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- A.J. SELLMAN LIMITED (FRN 982249) is an AR of Golden Charter Limited (FRN 965279). When you use A.J. SELLMAN's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from A.J. SELLMAN, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
70 Church Street, Cannock, Staffordshire, WS11 1DH, United Kingdom
In the full report: 2 background checks
- What kind of line 01543 502322 is
- Who else gives the postcode WS11 1DH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Golden Charter Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 00910197 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 July 1967 (59 years old)
- Registered office
- Matches the FCA register address ✓
- Nature of business
-
- Funeral and related activities (SIC 96030)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ralph Jonathan Stacey Poole | Director | Dec 1977 | 19 Feb 2007 | 5 other companies |
| Edward George Poole | Director | Mar 1981 | 28 Jul 2011 | 5 other companies |
| George Stacey Poole | Director | May 1944 | Not published | 3 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 4
- run together
- 5
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 5 companies these 3 directors run together
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£1.12m
+10% from £1.01m
Cash at bank
£1.15m
+6.4% from £1.08m
Employees (average)
20
+5.3% from 19
Owed within a year
£258k
+14% from £227k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 00910197. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
A.j. Sellman’s history from the FCA register and Companies House, newest first.
2022
1 September 2022
- Became an appointed representative
FCA register
2021
2 September 2021
- George Stacey Poole stopped being the majority owner
- Poole Estates Limited gave up control
- Poole Estates Limited took control (75–100% of shares)
- Poole Holdings Limited took control (75–100% of shares)
Companies House
2016
6 April 2016
- George Stacey Poole became the majority owner (50–75% of shares)
Companies House
1967
7 July 1967
- Incorporated at Companies House
Companies House
In the full report: all 12 events
- All 12 events in its history (7 shown here)
- Every director appointment and resignation: 5
Firms like A.j. Sellman
Other firms of the same type (funeral director), nearest first.
In Cannock
In the Walsall (WS) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on A.j. Sellman
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 12 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk