Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2016
- Accounts filed up to 31 December 2019
Responsible principal firm
Steadypay Limited Reference number: 789333 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Absolutely No Nonsense Admin Ltd (FRN 969050) introduces customers to Steadypay Limited (FRN 789333). Any regulated advice or arranging is done by the principal, not Absolutely No Nonsense Admin.
- Example: if Absolutely No Nonsense Admin refers you to a financial adviser, the advice should come from the principal firm, not from Absolutely No Nonsense Admin itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Website
-
Phone number
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Address
Brunel House, 2 Fitzalan Road, Cardiff, CF24 0EB, Wales
In the full report: 3 background checks
- When anna.money first appeared online, and whether it can receive email
- What kind of line 01978 771756 is
- Who else gives the postcode CF24 0EB
Other names (1)
If you were contacted under any of these names, it is this firm.
- ANNA Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Steadypay Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 10149389 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 April 2016 (10 years old)
- Registered office
- Brunel House, 2 Fitzalan Road, Cardiff, CF24 0EB, Wales
- Nature of business
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- Business and domestic software development (SIC 62012)
- Financial intermediation not elsewhere classified (SIC 64999)
- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Eduard Panteleev | Director | Sep 1966 | 15 Dec 2016 | 3 other companies |
| Boris Diakonov | Director | Mar 1977 | 21 Dec 2018 | 6 other companies |
| Andrew Spencer Doman | Director | Dec 1951 | 12 Jul 2021 | 29 other companies |
| Victoria Fowler | Director | Sep 1971 | 17 Jun 2024 | None |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 37
- closed down
- 14
- went insolvent
- 1
In the full report: all 37 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- The one that went into liquidation or administration
- The 8 on the FCA register
- The 1 company these 4 directors run together
- All 13 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
£16.4m
No earlier figure to compare
Cash at bank
£2.17m
No earlier figure to compare
Employees (average)
47
No earlier figure to compare
Owed within a year
£494k
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 10149389. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Absolutely No Nonsense Admin’s history from the FCA register and Companies House, newest first.
2023
22 December 2023
- Anna Holdings Limited took control (75–100% of shares)
- Boris Diakonov stopped being a part-owner
- Eduard Panteleev stopped being a part-owner
Companies House
2022
1 August 2022
- Boris Diakonov became a part-owner (25–50% of shares)
- Eduard Panteleev became a part-owner (25–50% of shares)
- Fibr Financial Technologies Holdings S.A. stopped being the majority owner
Companies House
1 February 2022
- Became an introducer appointed representative
FCA register
2020
12 May 2020
- Boris Diakonov no longer has significant control
- Eduard Panteleev no longer has significant control
- Fibr Financial Technologies Holdings S.A. became the majority owner (50–75% of shares)
Companies House
2018
21 December 2018
- Boris Diakonov gained significant control
- Eduard Panteleev gained significant control
- F.S. Anna Holding (Cyprus) Limited no longer has significant control
Companies House
2017
6 October 2017
- F.S. Anna Holding (Cyprus) Limited gained significant control
Companies House
29 March 2017
- 4. F.S. Anna Holdings (Cyprus) Ltd gave up control
Companies House
28 March 2017
- 4. F.S. Anna Holdings (Cyprus) Ltd took control (75–100% of shares)
- Rezero Holdings Limited gave up control
Companies House
2016
23 September 2016
- Rezero Holdings Limited took control (75–100% of shares)
Companies House
27 April 2016
- Incorporated at Companies House
Companies House
In the full report: all 42 events
- All 42 events in its history (19 shown here)
- Every director appointment and resignation: 22
Firms connected to Absolutely No Nonsense Admin
Other FCA-listed firms that share a director, phone number or address with Absolutely No Nonsense Admin. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- no longer authorised
- 1
- share a director
- 1
In the full report: all 5 connected firms, named
- How each is linked: shared directors (1), the same postcode (4)
- Who links each one: the named directors, with dates
- 7 past links through former directors
Firms like Absolutely No Nonsense Admin
Other firms of the same type (insurance broker), nearest first.
In Cardiff
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Absolutely No Nonsense Admin
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 37 other companies its directors have run, named
- 3 background checks on its contact details
- All 42 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk