Steadypay Limited

Reference number: 789333

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When steadypay.co first appeared online, and whether it can receive email
  • What kind of line 07947 617130 is
  • Whether W1W 5PF is a shared office: 133 other firms give it
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FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (4 permissions)
  • Credit Broking
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
10713752
Company status
Active
Company type
Private limited company
Incorporated
6 April 2017 (9 years old)
Registered office
167-169 Great Portland Street, 5th Floor, London, W1W 5PF, England
Nature of business
  • Business and domestic software development (SIC 62012)
  • Other information technology service activities (SIC 62090)

Directors and company secretaries

Name Role Born Appointed Other companies
John William Downie Director Nov 1977 6 Apr 2017 None
Alwyn Homer Jones Director Sep 1976 1 Nov 2022 5 other companies
Nykyta Izmaylov Director Nov 1987 6 Mar 2023 None

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
still active
5
is FCA-registered
1

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • All 8 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 April 2025Small company accountsNot audited

Net assets

£1.23m

<1% from £1.22m

Cash at bank

£472k

+638% from £63.9k

Employees (average)

6

Same as 6

Owed within a year

£216k

Up £279k from −£63.1k

Net assets

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 10713752. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Steadypay’s history from the FCA register and Companies House, newest first.

Key events (9) All events (25)

2024

1 February 2024

  • John William Downie no longer has significant control

Companies House

2021

21 December 2021

  • John William Downie gained significant control
  • John William Downie stopped being a part-owner
  • Victor Llewellyn Pawley stopped being a part-owner

Companies House

2018

17 September 2018

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2017

6 April 2017

  • Incorporated at Companies House
  • John William Downie became a part-owner (25–50% of shares)
  • Victor Llewellyn Pawley became a part-owner (25–50% of shares)

Companies House

In the full report: all 25 events

  • All 25 events in its history (9 shown here)
  • Every director appointment and resignation: 13
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Firms connected to Steadypay

Other FCA-listed firms that share a director, phone number or address with Steadypay. A link shows who the firm is tied to, not whether either can be trusted.

past link
1

In the full report: all 0 connected firms, named

  • 1 past link through former directors
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Firms like Steadypay

Other firms of the same type (lender), nearest first.

In London

Klarna Financial Services UK LimitedLondonAuthorisedAffirm U.K. LimitedLondonAuthorisedGlaxosmithkline Services UnlimitedLondonAuthorisedGoldsmiths University of LondonLondonAuthorisedPershing Securities LimitedLondonAuthorisedClydesdale Financial Services LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Steadypay

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 6 years of accounts, charted
  • All 25 events in its history

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Frequently asked questions about this firm

Is Steadypay Limited FCA authorised?
Yes, Steadypay Limited (FRN 789333) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since September 2018 and works as a lender. The FCA has placed no limits on its permissions.
What is Steadypay’s phone number and website?
The FCA register lists the phone number 07947 617130 and the website steadypay.co for Steadypay. If you were given different contact details, use these to check with the firm before going any further.
Is Steadypay a scam or clone?
Steadypay is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Steadypay?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Steadypay handles your money, so check the specific product before you commit. You can also refer complaints about Steadypay to the Financial Ombudsman Service, free of charge.
Who owns Steadypay?
Companies House lists no one with significant control of Steadypay now. Before that, it was controlled by Mr John William Downie and Mr Victor Llewellyn Pawley.
Who runs Steadypay?
Companies House lists 3 directors of Steadypay: John William Downie, Alwyn Homer Jones and Nykyta Izmaylov.
How long has Steadypay been in business?
The company was formed on 6 April 2017, and has held its current FCA authorisation since September 2018.
What do Steadypay’s latest accounts show?
Its latest accounts, to 30 April 2025, show net assets of £1.23m (<1% from £1.22m) and cash at bank of £472k (+638% from £63.9k).

Sources and links

The full report on Steadypay Limited

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