SteadyPay Limited
Reference number: 810219
Instant download
Registered with the FCA
This firm is registered as a small payment institution. That is a lighter regime than full FCA authorisation, applied to smaller payment firms, and safeguarding of customer money is optional at this size.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Steadypay Limited, 167-169 Great Portland Street, London, Westminster, W1W 5PF, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When steadypay.co first appeared online, and whether it can receive email
- What kind of line 0330 808 3891 is
- Whether W1W 5PF is a shared office: 135 other firms give it
Warning
Scammers have impersonated this firm
Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.
Fake phone numbers (4)
- 07400 768267
- 07475 306291
- 07769 12631
- 07877 461962
Fake email addresses (2)
- contact@steadyloans.co.uk
- theinstantloanukinfo@gmail.com
Fake websites (1)
- steadyloans.co.uk
The FCA warning these came from
- Steady Loans 17 October 2025
Scammers change these details often. Always check the live FCA warning.
FCA permissions and consumer protection
- Handle payments & transfers No FSCS coverSafeguarding is optional for a payment firm of this size, so your money may not be held in a separate protected account. Ask the firm whether it safeguards customer funds before sending it money. FSCS protection does not apply either way.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
- 1. Services enabling cash to be placed on a payment account as well as all the operations required for operating a payment account.
- 2. Services enabling cash withdrawals from a payment account as well as all the operations required for operating a payment account.
- 4. Executing payment transactions (credit line)
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
The clone warnings above are scammers using this firm's name, not something the firm has done.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 10713752 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 6 April 2017 (9 years old)
- Registered office
- 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, England
- Nature of business
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- Business and domestic software development (SIC 62012)
- Other information technology service activities (SIC 62090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| John William Downie | Director | Nov 1977 | 6 Apr 2017 | None |
| Alwyn Homer Jones | Director | Sep 1976 | 1 Nov 2022 | 5 other companies |
| Nykyta Izmaylov | Director | Nov 1987 | 6 Mar 2023 | None |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- still active
- 5
- is FCA-registered
- 1
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- All 8 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£1.23m
<1% from £1.22m
Cash at bank
£472k
+638% from £63.9k
Employees (average)
6
Same as 6
Owed within a year
£216k
Up £279k from −£63.1k
Net assets
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 10713752. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
SteadyPay’s history from the FCA register and Companies House, newest first.
2025
17 October 2025
- FCA warned the public about a scam impersonating this firm
FCA warning list
2024
1 February 2024
- John William Downie no longer has significant control
Companies House
2021
21 December 2021
- John William Downie gained significant control
- John William Downie stopped being a part-owner
- Victor Llewellyn Pawley stopped being a part-owner
Companies House
2018
18 September 2018
- Regulated by the FCA from this date
- Registered as a small payment institution
FCA register
2017
6 April 2017
- Incorporated at Companies House
- John William Downie became a part-owner (25–50% of shares)
- Victor Llewellyn Pawley became a part-owner (25–50% of shares)
Companies House
In the full report: all 24 events
- All 24 events in its history (10 shown here)
- Every director appointment and resignation: 13
Get the full report on SteadyPay
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 6 years of accounts, charted
- All 24 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is SteadyPay Limited FCA authorised?
What is SteadyPay’s phone number and website?
Is SteadyPay a scam or clone?
Is my money safe with SteadyPay?
Who owns SteadyPay?
Who runs SteadyPay?
How long has SteadyPay been in business?
What do SteadyPay’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- FCA warning: Steady Loans fca.org.uk
- How safeguarding works fca.org.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk