Action Finance Ltd
Reference number: 521140
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 16 years
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts filed up to 31 January 2026
- Its whole board of directors changed in March 2025
- On its latest accounts it owed £11.8k more than it owned
- 1 thing worth a closer look in the background checks
Responsible principal firm
Quilter Financial Services Limited Reference number: 440703 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Action Finance Ltd (FRN 521140) is an AR of Quilter Financial Services Limited (FRN 440703). When you use Action Finance's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Action Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Pine Lodge, 3A Queens Road, Waterlooville, Hants, PO7 7SB, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When action-finance.co.uk first appeared online, and whether it can receive email
- What kind of line 07552 730333 is
- Who else gives the postcode PO7 7SB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Quilter Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- ACTION FINANCE LIMITED
- Company number
- 07123753 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 13 January 2010 (16 years old)
- Registered office
- Office 83 Regus, Building 1000 Lakeside, Western Road, Portsmouth, Hampshire, PO6 3EZ, United Kingdom
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Neil Eastman | Director | Aug 1959 | 5 Mar 2025 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- All 3 people who have been directors, with their dates
Filed accounts and finances
Net assets
−£11.8k
Down £1,507 from −£10.3k
Cash at bank
£4,605
Up £4,177 from £428
Employees (average)
0
Same as 0
Owed within a year
£16.4k
+53% from £10.7k
Net assets are negative: on its last balance sheet the company owed £11.8k more than it owned.
Net assets
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 07123753. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Action Finance’s history from the FCA register and Companies House, newest first.
2025
5 March 2025
- Board replaced: its only director left and a new director took over
- Catherine Ann Ayres gave up control
- Neil Eastman took control (75–100% of shares)
Companies House
2024
3 January 2024
- Catherine Ann Ayres took control (75–100% of shares)
- Lee Josephine Haines gave up control
Companies House
2017
9 January 2017
- Lee Josephine Haines took control (75–100% of shares)
Companies House
2010
25 March 2010
- Became an appointed representative
FCA register
13 January 2010
- Incorporated at Companies House
Companies House
In the full report: all 13 events
- All 13 events in its history (8 shown here)
- Every director appointment and resignation: 5
Firms connected to Action Finance
Other FCA-listed firms that share a director, phone number or address with Action Finance. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Action Finance
Other firms of the same type (financial adviser), nearest first.
In Waterlooville
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Action Finance
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 7 years of accounts, charted
- All 13 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
Is Action Finance Ltd FCA authorised?
What does appointed representative mean for Action Finance?
What is Action Finance’s phone number and website?
Is Action Finance a scam or clone?
Is my money safe with Action Finance?
Who owns Action Finance?
Who runs Action Finance?
How long has Action Finance been in business?
What do Action Finance’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk