De Mellow & Co Ltd

Reference number: 994460

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

St. James's Place Wealth Management Plc Reference number: 195351 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • De Mellow & Co Ltd (FRN 994460) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use De Mellow & Co's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from De Mellow & Co, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When demellowandco.com first appeared online, and whether it can receive email
  • What kind of line 023 9259 5922 is
  • Who else gives the postcode PO7 4SB
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • de Mellow & Co Financial Planning Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14704560
Company status
Active
Company type
Private limited company
Incorporated
3 March 2023 (3 years old)
Registered office
The Old Calf Pen Park Farm, East Street, Hambledon, Waterlooville, Hampshire, PO7 4SB, United Kingdom
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Christopher John De Mellow Director Nov 1958 3 Mar 2023 None
Mark Watkiss Director May 1982 9 Jun 2023 None
Jennifer Louise Watkiss Director Sep 1985 12 Jun 2023 None

In the full report: every company its directors have run

  • Confirmation that these 3 directors run no other company
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Filed accounts and finances

Year to 31 December 2025Micro-entity accountsNot audited

Net assets

£602k

−35% from £919k

Employees (average)

23

Same as 23

Owed within a year

£942k

+123% from £423k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14704560. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

De Mellow & Co’s history from the FCA register and Companies House, newest first.

Key events (7) All events (13)

2023

12 June 2023

  • Christopher John De Mellow became a part-owner (25–50% of shares)
  • Jennifer Louise Watkiss became a part-owner (25–50% of shares)

Companies House

9 June 2023

  • Christopher John De Mellow gave up control
  • Mark Watkiss became a part-owner (25–50% of shares)

Companies House

4 April 2023

  • Became an appointed representative

FCA register

3 March 2023

  • Incorporated at Companies House
  • Christopher John De Mellow took control (75–100% of shares)

Companies House

In the full report: all 13 events

  • All 13 events in its history (7 shown here)
  • Every director appointment and resignation: 3
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Firms like De Mellow & Co

Other firms of the same type (financial adviser), nearest first.

In Waterlooville

Action Finance LtdWaterloovilleAppointed representativeCitygold Financial Services LtdWaterloovilleAppointed representativeCompass Financial Planning LimitedWaterloovilleAppointed representativeCountry Wealth LtdWaterloovilleAppointed representativeHancock Financial Solutions LtdWaterloovilleAppointed representativeJWR Wealth Associates LtdWaterloovilleAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on De Mellow & Co

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 13 events in its history

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Frequently asked questions about this firm

Is De Mellow & Co Ltd FCA authorised?
De Mellow & Co Ltd (FRN 994460) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for De Mellow & Co?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. De Mellow & Co Ltd (FRN 994460) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use De Mellow & Co's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from De Mellow & Co, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is De Mellow & Co’s phone number and website?
The FCA register lists the phone number 023 9259 5922 and the website demellowandco.com for De Mellow & Co. If you were given different contact details, use these to check with the firm before going any further.
Is De Mellow & Co a scam or clone?
De Mellow & Co is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with De Mellow & Co?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for De Mellow & Co's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns De Mellow & Co?
Companies House lists 3 people with significant control of De Mellow & Co: Mrs Jennifer Louise Watkiss (25–50% of shares), Mr Christopher John De Mellow (25–50% of shares) and Mr Mark Watkiss (25–50% of shares).
Who runs De Mellow & Co?
Companies House lists 3 directors of De Mellow & Co: Christopher John De Mellow, Mark Watkiss and Jennifer Louise Watkiss.
How long has De Mellow & Co been in business?
The company was formed on 3 March 2023.
What do De Mellow & Co’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £602k (−35% from £919k).
Does De Mellow & Co use any other names?
It trades as de Mellow & Co Financial Planning.

Sources and links

The full report on De Mellow & Co Ltd

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