Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 2006
- Accounts filed up to 31 January 2025
Responsible principal firm
Mortgage Force (UK) Ltd Reference number: 843041 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Advanced Mortgage Solutions Limited (FRN 406537) is an AR of Mortgage Force (UK) Ltd (FRN 843041). When you use Advanced Mortgage Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Advanced Mortgage Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
Units 5.3 & 5.4, Fifth Floor, 46 New Broad Street, London, EC2M 1JH, United Kingdom
In the full report: 2 background checks
- What kind of line 07971 022362 is
- Who else gives the postcode EC2M 1JH
Other names (4)
If you were contacted under any of these names, it is this firm.
- Mortgageforce London Trading name: A name it trades under now.
- Advanced Mortgage Solutions Former name: A name it was registered under before.
- Advanced Mortgage Solutions Ltd Former name: A name it was registered under before.
- Livemorebymortgageforce Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Mortgage Force (UK) Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 05670052 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 January 2006 (20 years old)
- Registered office
- 4 Hetley Close, Brampton, Huntingdon, PE28 4GN, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Gary John Anthony Ince | Director | Dec 1965 | 9 Jan 2006 | None |
| Louise Ann Ince | Director | Mar 1971 | 11 Jan 2006 | None |
| Louise Ann Ince | Secretary | Not published | 11 Jan 2006 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Filed accounts and finances
Net assets
£1,551
−41% from £2,621
Employees (average)
2
Same as 2
Owed within a year
£9,520
−7.5% from £10.3k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 05670052. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Advanced Mortgage Solutions’s history from the FCA register and Companies House, newest first.
2024
28 November 2024
- Changed its registered name from "Advanced Mortgage Solutions Ltd"
FCA register
2016
6 April 2016
- Gary John Anthony Ince became the majority owner (50–75% of shares)
Companies House
2006
5 July 2006
- Changed its registered name from "Advanced Mortgage Solutions"
FCA register
9 January 2006
- Incorporated at Companies House
Companies House
2004
31 October 2004
- Became an appointed representative
FCA register
In the full report: all 10 events
- All 10 events in its history (5 shown here)
- Every director appointment and resignation: 2
Firms like Advanced Mortgage Solutions
Other firms of the same type (mortgage adviser or broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Advanced Mortgage Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 10 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Advanced Mortgage Solutions Limited FCA authorised?
What does appointed representative mean for Advanced Mortgage Solutions?
What is Advanced Mortgage Solutions’ phone number?
Is Advanced Mortgage Solutions a scam or clone?
Is my money safe with Advanced Mortgage Solutions?
Who owns Advanced Mortgage Solutions?
Who runs Advanced Mortgage Solutions?
How long has Advanced Mortgage Solutions been in business?
What do Advanced Mortgage Solutions’ latest accounts show?
Does Advanced Mortgage Solutions use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk