Advanta Direct Ltd

Reference number: 430987

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When advantadirect.co.uk first appeared online, and whether it can receive email
  • What kind of line 0345 034 0202 is
  • Who else gives the postcode G2 2SD
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • M & I Independent Financial Services Ltd Former name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (6 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Arranging (bringing about) deals in investments
  • Debt-counselling
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
SC223664
Company status
Active
Company type
Private limited company
Incorporated
25 September 2001 (25 years old)
Registered office
121 West Regent Street, Glasgow, G2 2SD, Scotland
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Mark Robert Pearson Director Dec 1966 10 Jan 2022 37 other companies
Greg Seath Director Apr 1970 21 Dec 2023 None
Kevin James D'Arcy Director Feb 1987 28 Feb 2025 5 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
37
closed down
19
went insolvent
1

In the full report: all 37 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 9 on the FCA register, including one no longer authorised
  • The 5 companies these 3 directors run together
  • All 7 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2021Abridged accountsNot audited

Net assets

£50.0k

+70% from £29.4k

Cash at bank

£47.0k

−11% from £53.1k

Employees (average)

2

Same as 2

Owed within a year

£14.8k

−40% from £24.5k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company SC223664. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Advanta Direct’s history from the FCA register and Companies House, newest first.

Key events (10) All events (23)

2024

28 February 2024

  • Changed its registered name from "M & I Independent Financial Services Ltd"

FCA register

2022

30 June 2022

  • Advanta Solutions Ltd. took control (75–100% of shares)
  • Douglas Moore stopped being the majority owner
  • Irene Moore stopped being a part-owner

Companies House

2016

6 April 2016

  • Douglas Moore became the majority owner (50–75% of shares)
  • Irene Moore became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

1 June 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

2001

25 September 2001

  • Incorporated at Companies House

Companies House

In the full report: all 23 events

  • All 23 events in its history (10 shown here)
  • Every director appointment and resignation: 9
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Firms connected to Advanta Direct

Other FCA-listed firms that share a director, phone number or address with Advanta Direct. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
8
share a director
8
share its postcode
1

In the full report: all 8 connected firms, named

  • How each is linked: shared directors (8), the same postcode (1)
  • Who links each one: the named directors, with dates
  • 1 past link through former directors
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Firms like Advanta Direct

Other firms of the same type (financial adviser), nearest first.

In Glasgow

Advanced Asset Consultants LimitedGlasgowAuthorisedAlistair Craig Financial Services LtdGlasgowAuthorisedAml Associates Financial Services Ltd.GlasgowAuthorisedAvoca Wealth Management LtdGlasgowAuthorisedBegley Brown Financial Solutions Ltd.GlasgowAuthorisedBonum Wealth LtdGlasgowAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Advanta Direct

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 37 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 23 events in its history
  • 8 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Advanta Direct Ltd FCA authorised?
Yes, Advanta Direct Ltd (FRN 430987) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since June 2005 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is Advanta Direct’s phone number and website?
The FCA register lists the phone number 0345 034 0202 and the website advantadirect.co.uk for Advanta Direct. If you were given different contact details, use these to check with the firm before going any further.
Is Advanta Direct a scam or clone?
Advanta Direct is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Advanta Direct?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Advanta Direct to the Financial Ombudsman Service, free of charge.
Who owns Advanta Direct?
Advanta Direct is owned by Advanta Solutions Ltd., which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 30 June 2022. Before that, it was controlled by Mrs Irene Moore and Mr Douglas Moore.
Who runs Advanta Direct?
Companies House lists 3 directors of Advanta Direct: Mark Robert Pearson, Greg Seath and Kevin James D'Arcy.
How long has Advanta Direct been in business?
The company was formed on 25 September 2001, and has held its current FCA authorisation since June 2005.
What do Advanta Direct’s latest accounts show?
Its latest accounts, to 31 December 2021, show net assets of £50.0k (+70% from £29.4k) and cash at bank of £47.0k (−11% from £53.1k).
Does Advanta Direct use any other names?
It has previously used the name M & I Independent Financial Services Ltd.

Sources and links

The full report on Advanta Direct Ltd

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