Advantage Home Finance Ltd

Reference number: 735133

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Advantage Home Finance Ltd (FRN 735133) is an AR of Advance Mortgage Funding Limited (FRN 305008). When you use Advantage Home Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Advantage Home Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When advantagehf.co.uk first appeared online, and whether it can receive email
  • What kind of line 07538 476189 is
  • Who else gives the postcode EH2 3BU
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Adam Jon Kenyon Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Advance Mortgage Funding Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
22 July 2015 (11 years old)
Registered office
80 George Street, Edinburgh, EH2 3BU, Scotland
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Adam Jon Kenyon Director Aug 1976 22 Jul 2015 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 January 2025Small company accountsNot audited

Net assets

£2,299

Up £1,791 from £508

Cash at bank

£299

−77% from £1,284

Employees (average)

1

Same as 1

Owed within a year

£81.1k

+18% from £68.8k

Net assets

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company SC511364. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Advantage Home Finance’s history from the FCA register and Companies House, newest first.

2022

3 July 2022

  • Changed its registered name from "Adam Jon Kenyon"

FCA register

2016

1 July 2016

  • Adam Jon Kenyon took control (75–100% of shares)

Companies House

2 February 2016

  • Became an appointed representative
  • Began trading as "Advantage Home Finance"

FCA register

2015

22 July 2015

  • Incorporated at Companies House
  • Adam Jon Kenyon appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Advantage Home Finance

Other FCA-listed firms that share a director, phone number or address with Advantage Home Finance. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Advantage Home Finance

Other firms of the same type (insurance broker), nearest first.

In Edinburgh

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Advantage Home Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 6 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Advantage Home Finance Ltd FCA authorised?
Advantage Home Finance Ltd (FRN 735133) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Advantage Home Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Advantage Home Finance Ltd (FRN 735133) is an AR of Advance Mortgage Funding Limited (FRN 305008). When you use Advantage Home Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Advantage Home Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Advantage Home Finance’s phone number and website?
The FCA register lists the phone number 07538 476189 and the website advantagehf.co.uk for Advantage Home Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Advantage Home Finance a scam or clone?
Advantage Home Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Advantage Home Finance?
Protection works through Advance Mortgage Funding Limited, the principal firm responsible for Advantage Home Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Advantage Home Finance?
Companies House lists one person with significant control of Advantage Home Finance: Mr Adam Jon Kenyon (75–100% of shares).
Who runs Advantage Home Finance?
Companies House lists one director of Advantage Home Finance: Adam Jon Kenyon.
How long has Advantage Home Finance been in business?
The company was formed on 22 July 2015.
What do Advantage Home Finance’s latest accounts show?
Its latest accounts, to 31 January 2025, show net assets of £2,299 (up £1,791 from £508) and cash at bank of £299 (−77% from £1,284).
Does Advantage Home Finance use any other names?
It has previously used the name Adam Jon Kenyon.

Sources and links

The full report on Advantage Home Finance Ltd

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