Advaya LLP

Reference number: 1016779

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 4602 4510

  • Address

    Advaya LLP, Moss House, 15-16 Brook's Mews, London, Westminster, W1K 4DS, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 4602 4510 is
  • Who else gives the postcode W1K 4DS
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Advaya Investment Partnership Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments · Run or oversee funds FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
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  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Arranging safeguarding and administration of assets
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments
  • Managing an unauthorised AIF
  • Managing investments

Limits on what they may do

  • This firm may handle your money in passing but must not hold it, so payments should go to the product provider, never to a personal account.
One supervisory condition set by the FCA

These are conditions the FCA places on the firm itself, covering things like capital it must hold and what it must report. They do not change what the firm may do for you.

  • CPMI Requirement
    The firm is only permitted to carry on the activities specified in FUND 1.4.3R (1) to (6) or any successor provision

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Limited liability partnership
Incorporated
23 April 2024 (2 years old)
Registered office
Moss House, 15-16 Brook's Mews, London, W1K 4DS, United Kingdom

Directors and company secretaries

Name Role Born Appointed Other companies
Sourav Choudhary LLP designated member Dec 1978 23 Apr 2024 1 other company
Xavier Danaux LLP designated member Feb 1983 23 Apr 2024 None
Satyanarayana Dantuloori LLP member Dec 1978 7 Jan 2025 None
Fay Friedman LLP member Sep 1987 7 Jan 2025 1 other company
Francis Yee Hong Ng LLP member Jul 1981 7 Jan 2025 None

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2
is FCA-registered
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
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Key dates in its history

Advaya’s history from the FCA register and Companies House, newest first.

2024

5 December 2024

  • Regulated by the FCA from this date
  • FCA imposed a requirement (CPMI Requirement)
  • FCA imposed a requirement (May control but not hold client money)
  • Became authorised by the FCA

FCA register

23 April 2024

  • Incorporated at Companies House
  • Sourav Choudhary took control (75–100% of shares)

Companies House

In the full report: all 13 events

  • All 13 events in its history (6 shown here)
  • Every director appointment and resignation: 5
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Firms connected to Advaya

Other FCA-listed firms that share a director, phone number or address with Advaya. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its postcode
3
past link
1

In the full report: all 3 connected firms, named

  • How each is linked: the same postcode (3)
  • Who links each one: the named directors, with dates
  • 1 past link through former directors
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Firms like Advaya

Other firms of the same type (investment or fund manager), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Advaya

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 13 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Advaya LLP FCA authorised?
Yes, Advaya LLP (FRN 1016779) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2024 and works as an investment or fund manager. The FCA has placed a limit on what it may do.
What is Advaya’s phone number?
The FCA register lists the phone number 020 4602 4510 for Advaya. If you were given different contact details, use these to check with the firm before going any further.
Is Advaya a scam or clone?
Advaya is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Advaya?
It may control client money but not hold it. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Advaya to the Financial Ombudsman Service, free of charge.
Who owns Advaya?
Companies House lists one person with significant control of Advaya: Mr Sourav Choudhary (50–75% of votes).
Who runs Advaya?
Companies House lists 5 directors of Advaya: Sourav Choudhary, Xavier Danaux, Satyanarayana Dantuloori, Fay Friedman and Francis Yee Hong Ng.
How long has Advaya been in business?
The company was formed on 23 April 2024, and has held its current FCA authorisation since December 2024.
Does Advaya use any other names?
It trades as Advaya Investment Partnership.

Sources and links

The full report on Advaya LLP

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