Advice2u Ltd
Reference number: 1013279
Instant download
Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 October 2025
Responsible principal firm
ValidPath Limited Reference number: 197107 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Advice2u Ltd (FRN 1013279) is an AR of ValidPath Limited (FRN 197107). When you use Advice2u's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Advice2u, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Russetts, Roedean Road, Tunbridge Wells, Kent, TN2 5JX, United Kingdom
In the full report: 3 background checks
- When advice2u.co.uk first appeared online, and whether it can receive email
- What kind of line 01892 521521 is
- Who else gives the postcode TN2 5JX
FCA permissions and consumer protection
- Protection through the principal firmProtection works through ValidPath Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14077774 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 29 April 2022 (4 years old)
- Registered office
- Russetts, Roedean Road, Tunbridge Wells, Kent, TN2 5JX, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alexander Cameron | Director | May 1962 | 29 Apr 2022 | None |
| Constance Cameron | Secretary | Not published | 29 Apr 2022 | – |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£404
Up £402 from £2
Cash at bank
£3,383
No earlier figure to compare
Owed within a year
£6,542
No earlier figure to compare
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 14077774. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Advice2u’s history from the FCA register and Companies House, newest first.
2024
17 June 2024
- Became an appointed representative
FCA register
2022
29 April 2022
- Incorporated at Companies House
- Alexander Cameron became a part-owner (25–50% of shares)
- Constance Cameron became a part-owner (25–50% of shares)
- Alexander Cameron appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Advice2u
Other firms of the same type (insurance broker), nearest first.
In Tunbridge Wells
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Advice2u
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 5 events in its history
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Frequently asked questions about this firm
Is Advice2u Ltd FCA authorised?
What does appointed representative mean for Advice2u?
What is Advice2u’s phone number and website?
Is Advice2u a scam or clone?
Is my money safe with Advice2u?
Who owns Advice2u?
Who runs Advice2u?
How long has Advice2u been in business?
What do Advice2u’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk