AdvisoryLondon Networks Limited

Reference number: 949596

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 5 years
Protected through the principal
No FCA actions
Active company since 2016
Accounts filed up to 30 June 2025
On its latest accounts it owed £15.4k more than it owned

Responsible principal firm

LEELA REGULATORY SOLUTIONS LIMITED Reference number: 845185 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
AdvisoryLondon Networks Limited (FRN 949596) is an AR of LEELA REGULATORY SOLUTIONS LIMITED (FRN 845185). When you use AdvisoryLondon Networks's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from AdvisoryLondon Networks, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

advisorylondon.uk (opens in a new tab)
Phone number

07771 993200
Address

C/O Certius Professional Services, Bayside Business Centre, Willis Way, Poole, Dorset, BH15 3TB, United Kingdom

In the full report: 3 background checks

When advisorylondon.uk first appeared online, and whether it can receive email
What kind of line 07771 993200 is
Who else gives the postcode BH15 3TB

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Leela Regulatory Solutions Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 10492849 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 23 November 2016 (9 years old)
Registered office: C/O Shaw Financial Limited, 89 Bickersteth Road, London, SW17 9SH, United Kingdom
Nature of business: Financial intermediation not elsewhere classified (SIC 64999)
Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Shaie Kutiel Selzer	Director	Dec 1948	23 Nov 2016	30 other companies
Gillian Marguerite Saunders	Director	Dec 1956	1 Jul 2026	2 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 31
closed down: 27
run together: 1

In the full report: all 31 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
The 1 company these 2 directors run together
All 4 people who have ever been directors, with their dates

Filed accounts and finances

Year to 30 June 2025Micro-entity accountsNot audited

Net assets

−£15.4k

Down £15.4k from £0

Employees (average)

Same as 2

Owed within a year

£13.7k

+74% from £7,862

Net assets are negative: on its last balance sheet the company owed £15.4k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

Every year from 2019 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 10492849. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

AdvisoryLondon Networks’s history from the FCA register and Companies House, newest first.

Key events (8) All events (14)

2026

27 June 2026

Gillian Marguerite Saunders became the majority owner (50–75% of shares)
Gillian Saunders stopped being a part-owner

Companies House

2021

22 April 2021

Became an appointed representative

FCA register

10 February 2021

Gillian Saunders became a part-owner (25–50% of shares)

Companies House

2020

4 February 2020

Cameron Andrew Denny stopped being a part-owner

Companies House

2016

23 November 2016

Incorporated at Companies House
Cameron Andrew Denny became a part-owner (25–50% of shares)
Shaie Kutiel Selzer became the majority owner (50–75% of shares)

Companies House

In the full report: all 14 events

All 14 events in its history (8 shown here)
Every director appointment and resignation: 6

Firms like AdvisoryLondon Networks

Other firms of the same type (financial adviser), nearest first.

In Poole

Acconomy LimitedPooleAppointed representative Acconomy VFD LimitedPooleAppointed representative AMA Financial SolutionsPooleAppointed representative Avalon (Bournemouth) LtdPooleAppointed representative Finitor Wealth Platform LtdPooleAppointed representative Harbour Financial Solutions LimitedPooleAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on AdvisoryLondon Networks

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

31 other companies its directors have run, named
3 background checks on its contact details
7 years of accounts, charted
All 14 events in its history

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Frequently asked questions about this firm

Is AdvisoryLondon Networks Limited FCA authorised?

AdvisoryLondon Networks Limited (FRN 949596) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for AdvisoryLondon Networks?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. AdvisoryLondon Networks Limited (FRN 949596) is an AR of LEELA REGULATORY SOLUTIONS LIMITED (FRN 845185). When you use AdvisoryLondon Networks's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from AdvisoryLondon Networks, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is AdvisoryLondon Networks’ phone number and website?

The FCA register lists the phone number 07771 993200 and the website advisorylondon.uk for AdvisoryLondon Networks. If you were given different contact details, use these to check with the firm before going any further.

Is AdvisoryLondon Networks a scam or clone?

AdvisoryLondon Networks is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with AdvisoryLondon Networks?

Protection works through Leela Regulatory Solutions Limited, the principal firm responsible for AdvisoryLondon Networks's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns AdvisoryLondon Networks?

Companies House lists 2 people with significant control of AdvisoryLondon Networks: Mr Shaie Kutiel Selzer (50–75% of shares) and Ms Gillian Marguerite Saunders (50–75% of shares). Before that, it was controlled by Mr Cameron Andrew Denny and Ms Gillian Saunders.

Who runs AdvisoryLondon Networks?

Companies House lists 2 directors of AdvisoryLondon Networks: Shaie Kutiel Selzer and Gillian Marguerite Saunders.

How long has AdvisoryLondon Networks been in business?

The company was formed on 23 November 2016.

What do AdvisoryLondon Networks’ latest accounts show?

Its latest accounts, to 30 June 2025, show net assets of −£15.4k (down £15.4k from £0).

Sources and links

Its entry on the FCA register register.fca.org.uk
Its Companies House record gov.uk
Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
Report a scam to the FCA fca.org.uk