Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
PFM Associates Limited Reference number: 213724 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Finitor Wealth Platform Ltd (FRN 1012010) is an AR of PFM Associates Limited (FRN 213724). When you use Finitor Wealth Platform's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Finitor Wealth Platform, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Quay House, The Quay, Poole, Dorset, BH15 1HA, United Kingdom
In the full report: 2 background checks
- What kind of line 07795 552544 is
- Who else gives the postcode BH15 1HA
Other names (1)
If you were contacted under any of these names, it is this firm.
- Purposeful Platform Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through PFM Associates Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15517714 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 February 2024 (2 years old)
- Registered office
- Quay House, The Quay, Poole, BH15 1HA, England
- Nature of business
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- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Richard John Rhodes | Director | May 1968 | 23 Feb 2024 | 42 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 42
- closed down
- 13
- are FCA-registered
- 9
In the full report: all 42 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The 9 on the FCA register
- All 2 people who have ever been directors, with their dates
Key dates in its history
Finitor Wealth Platform’s history from the FCA register and Companies House, newest first.
2024
10 June 2024
- Became an appointed representative
FCA register
23 February 2024
- Incorporated at Companies House
- Fintor Midco Limited took control (75–100% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (3 shown here)
- Every director appointment and resignation: 3
Firms connected to Finitor Wealth Platform
Other FCA-listed firms that share a director, phone number or address with Finitor Wealth Platform. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 5
- share its postcode
- 1
In the full report: all 5 connected firms, named
- How each is linked: shared directors (5), the same postcode (1)
- Who links each one: the named directors, with dates
- 4 past links through former directors
Firms like Finitor Wealth Platform
Other firms of the same type (financial adviser), nearest first.
In Poole
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Finitor Wealth Platform
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 42 other companies its directors have run, named
- 2 background checks on its contact details
- All 7 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk