AFC Wimbledon Limited

Reference number: 955420

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • AFC Wimbledon Limited (FRN 955420) is an AR of AFCW PLC (FRN 715574). When you use AFC Wimbledon's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from AFC Wimbledon, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When afcwimbledon.co.uk first appeared online, and whether it can receive email
  • What kind of line 07842 314423 is
  • Who else gives the postcode SW17 0NR
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Afcw PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
11 June 2002 (24 years old)
Registered office
Plough Lane Stadium, Plough Lane, London, SW17 0NR, England
Nature of business
  • Other sports activities (SIC 93199)

Directors and company secretaries

Name Role Born Appointed Other companies
Michael Andrew Buckley Director May 1963 30 Jun 2022 8 other companies
Graeme Price Director Nov 1965 28 Jan 2023 19 other companies
Michele Marie Little Director Dec 1967 2 Feb 2023 4 other companies
Nicholas John Robertson Director Nov 1967 3 Feb 2023 5 other companies
Iain Ronald Mcnay Director Jul 1946 4 Feb 2023 10 other companies
Daniel Magnus Johnson Director Jul 1974 20 Mar 2024 5 other companies
Angus Frederick Fox Director Apr 1964 17 Jul 2024 6 other companies
Frances Caroline Merrylees Director Dec 1973 4 Mar 2025 5 other companies
James Ewen Macdonald Director Oct 1971 4 Mar 2025 5 other companies
Daniel George Norris Director Sep 1971 15 May 2025 4 other companies
James Alexander Longhurst Director Sep 1980 17 Jul 2025 6 other companies
William David Charles Secretary Not published 31 May 2009 –

Other companies run by these 11 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
39
closed down
13
went insolvent
1

In the full report: all 39 companies, named

  • What each company does, and whether it is still trading
  • Which of these 11 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 2 on the FCA register
  • The 5 companies these 11 directors run together
  • All 23 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 June 2025Full accountsAudited

Turnover

£9.78m

+13% from £8.69m

Profit before tax

−£1.30m

−442% from £382k

Net assets

£170k

−88% from £1.39m

Cash at bank

£1.34m

−18% from £1.65m

Turnover and profit

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 04458490. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

AFC Wimbledon’s history from the FCA register and Companies House, newest first.

2025

6 February 2025

  • Afcw PLC took control (75–100% of shares)

Companies House

2021

23 July 2021

  • Became an appointed representative

FCA register

2002

11 June 2002

  • Incorporated at Companies House

Companies House

In the full report: all 43 events

  • All 43 events in its history (3 shown here)
  • Every director appointment and resignation: 39
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Firms connected to AFC Wimbledon

Other FCA-listed firms that share a director, phone number or address with AFC Wimbledon. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1), the same postcode (1)
  • Who links it to this firm: the named directors, with dates
  • 1 past link through former directors
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Firms like AFC Wimbledon

Other firms of the same type (credit broker), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on AFC Wimbledon

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 39 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 43 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is AFC Wimbledon Limited FCA authorised?
AFC Wimbledon Limited (FRN 955420) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for AFC Wimbledon?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. AFC Wimbledon Limited (FRN 955420) is an AR of AFCW PLC (FRN 715574). When you use AFC Wimbledon's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from AFC Wimbledon, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is AFC Wimbledon’s phone number and website?
The FCA register lists the phone number 07842 314423 and the website afcwimbledon.co.uk for AFC Wimbledon. If you were given different contact details, use these to check with the firm before going any further.
Is AFC Wimbledon a scam or clone?
AFC Wimbledon is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with AFC Wimbledon?
Protection works through Afcw PLC, the principal firm responsible for AFC Wimbledon's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns AFC Wimbledon?
AFC Wimbledon is owned by Afcw PLC, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 February 2025.
Who runs AFC Wimbledon?
Companies House lists 11 directors of AFC Wimbledon: Michael Andrew Buckley, Graeme Price, Michele Marie Little, Nicholas John Robertson, Iain Ronald McNay, Daniel Magnus Johnson and 5 more.
How long has AFC Wimbledon been in business?
The company was formed on 11 June 2002.
What do AFC Wimbledon’s latest accounts show?
Its latest accounts, to 30 June 2025, show turnover of £9.78m (+13% from £8.69m) and profit before tax of −£1.30m (−442% from £382k).

Sources and links

The full report on AFC Wimbledon Limited

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