Alaya Finance Limited

Reference number: 1055266

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

AFS Compliance Ltd Reference number: 625035 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • ALAYA FINANCE LIMITED (FRN 1055266) is an AR of AFS Compliance Ltd (FRN 625035). When you use ALAYA FINANCE's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from ALAYA FINANCE, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07974 612440

  • Address

    Flat 61, Peregrine Court, Clapton Common, London, Hackney, E5 9AN, United Kingdom

In the full report: 2 background checks

  • What kind of line 07974 612440 is
  • Who else gives the postcode E5 9AN
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Synergy Commercial Finance Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16854072
Company status
Active
Company type
Private limited company
Incorporated
13 November 2025 (less than a year old)
Registered office
Flat 61 Peregrine Court, Clapton Common, London, E5 9AN, England
Nature of business
  • Activities of mortgage finance companies (SIC 64922)

Directors and company secretaries

Name Role Born Appointed Other companies
Josef Deutsch Director Oct 1988 13 Nov 2025 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Key dates in its history

Alaya Finance’s history from the FCA register and Companies House, newest first.

Key events (3) All events (6)

2026

15 May 2026

  • Became an appointed representative

FCA register

2025

13 November 2025

  • Incorporated at Companies House
  • Josef Deutsch took control (75–100% of shares)

Companies House

In the full report: all 6 events

  • All 6 events in its history (3 shown here)
  • Every director appointment and resignation: 1
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Firms like Alaya Finance

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Alaya Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 6 events in its history

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Frequently asked questions about this firm

Is Alaya Finance Limited FCA authorised?
Alaya Finance Limited (FRN 1055266) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Alaya Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Alaya Finance Limited (FRN 1055266) is an AR of AFS Compliance Ltd (FRN 625035). When you use Alaya Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Alaya Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Alaya Finance’s phone number?
The FCA register lists the phone number 07974 612440 for Alaya Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Alaya Finance a scam or clone?
Alaya Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Alaya Finance?
Protection works through AFS Compliance Ltd, the principal firm responsible for Alaya Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Alaya Finance?
Companies House lists one person with significant control of Alaya Finance: Mr Josef Deutsch (75–100% of shares).
Who runs Alaya Finance?
Companies House lists one director of Alaya Finance: Josef Deutsch.
How long has Alaya Finance been in business?
The company was formed on 13 November 2025.
Does Alaya Finance use any other names?
It trades as Synergy Commercial Finance.

Sources and links

The full report on Alaya Finance Limited

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