Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Movo Partnership Ltd Reference number: 823503 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Alert Ins Limited (FRN 1052573) is an AR of Movo Partnership Ltd (FRN 823503). When you use Alert Ins's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Alert Ins, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
34 Preston Drive, Daventry, Northamptonshire, NN11 0GL, United Kingdom
In the full report: 2 background checks
- What kind of line 07581 428821 is
- Who else gives the postcode NN11 0GL
Other names (1)
If you were contacted under any of these names, it is this firm.
- Alert Insurance Brokers Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Movo Partnership Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17031191 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 13 February 2026 (less than a year old)
- Registered office
- 34 Preston Drive, Daventry, NN11 0GL, England
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Lee Robert Twynholm | Director | May 1986 | 13 Feb 2026 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Alert Ins’s history from the FCA register and Companies House, newest first.
2026
19 March 2026
- Became an appointed representative
- Began trading as "Alert Insurance Brokers"
FCA register
13 February 2026
- Incorporated at Companies House
- Lee Robert Twynholm took control (75–100% of shares)
- Lee Robert Twynholm appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Alert Ins
Other firms of the same type (insurance broker), nearest first.
In Daventry
In the Northampton (NN) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Alert Ins
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 5 events in its history
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Frequently asked questions about this firm
Is Alert Ins Limited FCA authorised?
What does appointed representative mean for Alert Ins?
What is Alert Ins’ phone number?
Is Alert Ins a scam or clone?
Is my money safe with Alert Ins?
Who owns Alert Ins?
Who runs Alert Ins?
How long has Alert Ins been in business?
Does Alert Ins use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk