Alpha FX Institutional Limited
Reference number: 803704
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Alpha FX Limited Reference number: 770377 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Alpha FX Institutional Limited (FRN 803704) is an AR of Alpha FX Limited (FRN 770377). When you use Alpha FX Institutional's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Alpha FX Institutional, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
The Point, 37 North Wharf Road, London, W2 1AF, United Kingdom
In the full report: 3 background checks
- When alphagroup.com first appeared online, and whether it can receive email
- What kind of line 020 3762 2222 is
- Who else gives the postcode W2 1AF
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Alpha FX Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11218435 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 February 2018 (8 years old)
- Registered office
- Brunel Building, 2 Canalside Walk, London, W2 1DG, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Samuel John Marsh | Director | Sep 1987 | 21 Mar 2018 | 1 other company |
| Ashley James Hall | Director | Aug 1985 | 21 Mar 2018 | 2 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 2
- still active
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 7 people who have ever been directors, with their dates
Key dates in its history
Alpha FX Institutional’s history from the FCA register and Companies House, newest first.
2018
8 March 2018
- Became an appointed representative
FCA register
21 February 2018
- Incorporated at Companies House
- Alpha FX Limited took control (75–100% of shares)
Companies House
In the full report: all 15 events
- All 15 events in its history (3 shown here)
- Every director appointment and resignation: 12
Firms connected to Alpha FX Institutional
Other FCA-listed firms that share a director, phone number or address with Alpha FX Institutional. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Alpha FX Institutional
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Alpha FX Institutional
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 3 background checks on its contact details
- All 15 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk