Alpha Kitchens (South Wales) Limited

Reference number: 732402

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Alpha Kitchens (South Wales) Limited (FRN 732402) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Alpha Kitchens (South Wales).
  • Example: if Alpha Kitchens (South Wales) refers you to a financial adviser, the advice should come from the principal firm, not from Alpha Kitchens (South Wales) itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When alphakitchens.co.uk first appeared online, and whether it can receive email
  • What kind of line 01443 688308 is
  • Who else gives the postcode CF37 4PD
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Other names (6)

If you were contacted under any of these names, it is this firm.

  • Alpha Kitchens & Bedrooms Trading name
  • Alpha Former trading name
  • Alpha Bathrooms Former trading name
  • Alpha Bedrooms Former trading name
  • Alpha Kitchens Former trading name
  • A-Trade Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04324160
Company status
Active
Company type
Private limited company
Incorporated
16 November 2001 (24 years old)
Registered office
Inspiration House, Williams Place Cardiff Road, Upper Boat Pontypridd, Rhondda Cynon Taff, CF37 5BH
Nature of business
  • Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) (SIC 47789)

Directors and company secretaries

Name Role Born Appointed Other companies
Keith Pellow Director Sep 1971 1 Nov 2024 None
Harvey Pellow Director Nov 1998 1 Nov 2024 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 8 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Full accountsNot audited

Net assets

£655

Up £13.3k from −£12.7k

Cash at bank

£1,010

−87% from £7,482

Owed within a year

£78.0k

+165% from £29.4k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 04324160. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Alpha Kitchens (South Wales)’s history from the FCA register and Companies House, newest first.

Key events (11) All events (34)

2024

1 November 2024

  • Board replaced: both directors left and 2 new directors took over
  • Alison Kingsbury stopped being a part-owner
  • Dean Kingsbury stopped being a part-owner
  • Harvey Pellow became a part-owner (25–50% of shares)
  • Keith Pellow became a part-owner (25–50% of shares)

Companies House

2018

6 April 2018

  • Alison Kingsbury became a part-owner (25–50% of shares)
  • Andrew David Coleman stopped being a part-owner

Companies House

2017

9 June 2017

  • Became an introducer appointed representative

FCA register

2016

1 October 2016

  • Dean Kingsbury became a part-owner (25–50% of shares)

Companies House

6 April 2016

  • Andrew David Coleman became a part-owner (25–50% of shares)

Companies House

2001

16 November 2001

  • Incorporated at Companies House

Companies House

In the full report: all 34 events

  • All 34 events in its history (11 shown here)
  • Every director appointment and resignation: 12
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Firms like Alpha Kitchens (South Wales)

Other firms of the same type (retailer), nearest first.

In Pontypridd

A Strings LimitedPontypriddAuthorised

In the Cardiff (CF) postcode area

Aegis Vaults LtdCardiffAppointed representativeBush Healthcare LimitedAberdareAppointed representativeE & E Carpets LimitedCardiffAppointed representativePendragon Home Improvements LtdCardiffAppointed representativePvm Communications LtdBridgendAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Alpha Kitchens (South Wales)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 34 events in its history

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Frequently asked questions about this firm

Is Alpha Kitchens (South Wales) Limited FCA authorised?
Alpha Kitchens (South Wales) Limited (FRN 732402) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Alpha Kitchens (South Wales)?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Alpha Kitchens (South Wales) Limited (FRN 732402) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Alpha Kitchens (South Wales). Example: if Alpha Kitchens (South Wales) refers you to a financial adviser, the advice should come from the principal firm, not from Alpha Kitchens (South Wales) itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Alpha Kitchens (South Wales)’s phone number and website?
The FCA register lists the phone number 01443 688308 and the website alphakitchens.co.uk for Alpha Kitchens (South Wales). If you were given different contact details, use these to check with the firm before going any further.
Is Alpha Kitchens (South Wales) a scam or clone?
Alpha Kitchens (South Wales) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Alpha Kitchens (South Wales)?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Alpha Kitchens (South Wales)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Alpha Kitchens (South Wales)?
Companies House lists 2 people with significant control of Alpha Kitchens (South Wales): Mr Keith Pellow (25–50% of shares) and Mr Harvey Pellow (25–50% of shares). Before that, it was controlled by Mr Andrew David Coleman, Mrs Alison Kingsbury and Mr Dean Kingsbury.
Who runs Alpha Kitchens (South Wales)?
Companies House lists 2 directors of Alpha Kitchens (South Wales): Keith Pellow and Harvey Pellow.
How long has Alpha Kitchens (South Wales) been in business?
The company was formed on 16 November 2001.
What do Alpha Kitchens (South Wales)’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £655 (up £13.3k from −£12.7k) and cash at bank of £1,010 (−87% from £7,482).
Does Alpha Kitchens (South Wales) use any other names?
It trades as Alpha Kitchens & Bedrooms. It has previously used 5 other names, including Alpha, Alpha Bathrooms and Alpha Bedrooms.

Sources and links

The full report on Alpha Kitchens (South Wales) Limited

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