Amara Retail Limited: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 1 year
Protected through the principal
No FCA actions
Active company since 2019
Accounts filed up to 30 April 2022

Responsible principal firm

Frasers Group Financial Services Limited Reference number: 311908 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
Amara Retail Limited (FRN 1032670) introduces customers to Frasers Group Financial Services Limited (FRN 311908). Any regulated advice or arranging is done by the principal, not Amara Retail.
Example: if Amara Retail refers you to a financial adviser, the advice should come from the principal firm, not from Amara Retail itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

amara.com (opens in a new tab)
Phone number

0344 245 9200
Address

Unit A, Brook Park East, Shirebrook, Mansfield, Derbyshire, NG20 8RY, United Kingdom

In the full report: 3 background checks

When amara.com first appeared online, and whether it can receive email
What kind of line 0344 245 9200 is, and the 10 other firms that give it
Who else gives the postcode NG20 8RY

Other names (1)

If you were contacted under any of these names, it is this firm.

Amara Trading name: A name it trades under now.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Frasers Group Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 12299584 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 5 November 2019 (6 years old)
Registered office: Unit A, Brook Park East, Shirebrook, NG20 8RY, United Kingdom
Nature of business: Non-trading company non trading (SIC 74990)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Alastair Peter Orford Dick	Director	Jun 1983	5 Nov 2019	689 other companies
Adam Lee Moore	Director	Aug 1986	6 Dec 2024	300 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 729
closed down: 221
went insolvent: 28

In the full report: all 729 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
The 28 that went into liquidation or administration
The 11 on the FCA register
The 260 companies these 2 directors run together
All 4 people who have ever been directors, with their dates

Filed accounts and finances

Year to 30 April 2022Dormant company accountsNot audited

Net assets

£100

Same as £100

These accounts were filed as dormant: the company reported no significant trading in the period.

Net assets

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 12299584. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Amara Retail’s history from the FCA register and Companies House, newest first.

Key events (3) All events (10)

2025

16 May 2025

Became an introducer appointed representative

FCA register

2019

5 November 2019

Incorporated at Companies House
Brands Holdings Limited took control (75–100% of shares)

Companies House

In the full report: all 10 events

All 10 events in its history (3 shown here)
Every director appointment and resignation: 6

Firms connected to Amara Retail

Other FCA-listed firms that share a director, phone number or address with Amara Retail. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 12
share a director: 11
share its phone number: 8

In the full report: all 12 connected firms, named

How each is linked: shared directors (11), the same phone number (8), the same postcode (10)
Who links each one: the named directors, with dates

Firms like Amara Retail

Other firms of the same type (credit broker), nearest first.

In Mansfield

The Watch Shop Holdings LimitedMansfieldAppointed representative Ashley HickmanMansfieldAppointed representative Vivfin Asset Finance LimitedMansfieldAppointed representative Wenham Specialist Finance LimitedMansfieldAppointed representative Mansfield V.E. LimitedMansfieldAppointed representative Woodhouse Carpentry and Joinery LtdMansfieldAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Amara Retail

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

729 other companies its directors have run, named
3 background checks on its contact details
All 10 events in its history
12 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Amara Retail Limited FCA authorised?

Amara Retail Limited (FRN 1032670) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Amara Retail?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Amara Retail Limited (FRN 1032670) introduces customers to Frasers Group Financial Services Limited (FRN 311908). Any regulated advice or arranging is done by the principal, not Amara Retail. Example: if Amara Retail refers you to a financial adviser, the advice should come from the principal firm, not from Amara Retail itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Amara Retail’s phone number and website?

The FCA register lists the phone number 0344 245 9200 and the website amara.com for Amara Retail. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 10 other FCA firms.

Is Amara Retail a scam or clone?

Amara Retail is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Amara Retail?

Protection works through Frasers Group Financial Services Limited, the principal firm responsible for Amara Retail's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Amara Retail?

Amara Retail is owned by Brands Holdings Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 5 November 2019.

Who runs Amara Retail?

Companies House lists 2 directors of Amara Retail: Alastair Peter Orford Dick and Adam Lee Moore.

How long has Amara Retail been in business?

The company was formed on 5 November 2019.

What do Amara Retail’s latest accounts show?

Its latest accounts, to 30 April 2022, show net assets of £100 (same as £100).

Does Amara Retail use any other names?

It trades as Amara.