Ant Marketing Limited

Reference number: 727170

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Ant Marketing Limited (FRN 727170) introduces customers to AXA PPP Healthcare Limited (FRN 202947). Any regulated advice or arranging is done by the principal, not Ant Marketing.
  • Example: if Ant Marketing refers you to a financial adviser, the advice should come from the principal firm, not from Ant Marketing itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When antmarketing.com first appeared online, and whether it can receive email
  • What kind of line 0800 862 0295 is
  • Who else gives the postcode S1 2GN
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through AXA PPP Healthcare Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
11 October 1990 (36 years old)
Registered office
14 The Chambers, 14 Church Street, Sheffield, South Yorkshire, S1 2GN, England
Nature of business
  • Activities of call centres (SIC 82200)

Directors and company secretaries

Name Role Born Appointed Other companies
Anthony William Hinchliffe Director Jan 1961 Not published 12 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
12
closed down
2
still active
10

In the full report: all 12 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 March 2025Full accountsAudited

Turnover

£6.93m

−18% from £8.49m

Profit before tax

−£1.25m

Down £503k from −£746k

Net assets

£5.52m

−18% from £6.71m

Cash at bank

£2,208

−84% from £13.5k

Turnover and profit

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • Both charts, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 02547741. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Ant Marketing’s history from the FCA register and Companies House, newest first.

2025

4 April 2025

  • Anthony William Hinchliffe gave up control
  • Mayfield Properties Limited took control (75–100% of shares)

Companies House

2016

25 November 2016

  • Anthony William Hinchliffe took control (75–100% of shares)

Companies House

2015

27 November 2015

  • Became an introducer appointed representative

FCA register

1990

11 October 1990

  • Incorporated at Companies House

Companies House

In the full report: all 13 events

  • All 13 events in its history (5 shown here)
  • Every director appointment and resignation: 8
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Firms connected to Ant Marketing

Other FCA-listed firms that share a director, phone number or address with Ant Marketing. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Ant Marketing

Other firms of the same type (insurance broker), nearest first.

In Sheffield

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Ant Marketing

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 12 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 13 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Ant Marketing Limited FCA authorised?
Ant Marketing Limited (FRN 727170) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Ant Marketing?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Ant Marketing Limited (FRN 727170) introduces customers to AXA PPP Healthcare Limited (FRN 202947). Any regulated advice or arranging is done by the principal, not Ant Marketing. Example: if Ant Marketing refers you to a financial adviser, the advice should come from the principal firm, not from Ant Marketing itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Ant Marketing’s phone number and website?
The FCA register lists the phone number 0800 862 0295 and the website antmarketing.com for Ant Marketing. If you were given different contact details, use these to check with the firm before going any further.
Is Ant Marketing a scam or clone?
Ant Marketing is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Ant Marketing?
Protection works through AXA PPP Healthcare Limited, the principal firm responsible for Ant Marketing's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Ant Marketing?
Ant Marketing is owned by Mayfield Properties Limited, which holds 75–100% of shares and 75–100% of votes, since 4 April 2025. Before that, it was controlled by Mr Anthony William Hinchliffe.
Who runs Ant Marketing?
Companies House lists one director of Ant Marketing: Anthony William Hinchliffe.
How long has Ant Marketing been in business?
The company was formed on 11 October 1990.
What do Ant Marketing’s latest accounts show?
Its latest accounts, to 30 March 2025, show turnover of £6.93m (−18% from £8.49m) and profit before tax of −£1.25m (down £503k from −£746k).

Sources and links

The full report on Ant Marketing Limited

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