Appledore Consultants Limited

Reference number: 811513

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Appledore Consultants Limited (FRN 811513) is an AR of Pulse Insurance Limited (FRN 308626). When you use Appledore Consultants's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Appledore Consultants, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01444 483923

  • Address

    76 Appledore Gardens, Lindfield, Haywards Heath, West Sussex, RH16 2EU, United Kingdom

In the full report: 2 background checks

  • What kind of line 01444 483923 is
  • Who else gives the postcode RH16 2EU
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Pulse Insurance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
22 May 2018 (8 years old)
Registered office
Suffolk House, George Street, Croydon, CR0 0YN, United Kingdom
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Jaqueline Wigmore Director Feb 1964 22 May 2018 None
Richard Wigmore Director Feb 1960 22 May 2018 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 31 May 2026Micro-entity accountsNot audited

Total equity

£105

Down £789 from £894

Employees (average)

2

Same as 2

Owed within a year

£4,214

−20% from £5,271

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11376163. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Appledore Consultants’s history from the FCA register and Companies House, newest first.

2018

13 June 2018

  • Became an appointed representative

FCA register

22 May 2018

  • Incorporated at Companies House
  • Jaqueline Wigmore became a part-owner (25–50% of shares)
  • Richard Wigmore became a part-owner (25–50% of shares)
  • Jaqueline Wigmore appointed as a director
  • Richard Wigmore appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Appledore Consultants

Other firms of the same type (insurance broker), nearest first.

In Haywards Heath

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Appledore Consultants

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is Appledore Consultants Limited FCA authorised?
Appledore Consultants Limited (FRN 811513) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Appledore Consultants?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Appledore Consultants Limited (FRN 811513) is an AR of Pulse Insurance Limited (FRN 308626). When you use Appledore Consultants's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Appledore Consultants, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Appledore Consultants’ phone number?
The FCA register lists the phone number 01444 483923 for Appledore Consultants. If you were given different contact details, use these to check with the firm before going any further.
Is Appledore Consultants a scam or clone?
Appledore Consultants is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Appledore Consultants?
Protection works through Pulse Insurance Limited, the principal firm responsible for Appledore Consultants's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Appledore Consultants?
Companies House lists 2 people with significant control of Appledore Consultants: Mrs Jaqueline Wigmore (25–50% of shares) and Mr Richard Wigmore (25–50% of shares).
Who runs Appledore Consultants?
Companies House lists 2 directors of Appledore Consultants: Jaqueline Wigmore and Richard Wigmore.
How long has Appledore Consultants been in business?
The company was formed on 22 May 2018.
What do Appledore Consultants’ latest accounts show?
Its latest accounts, to 31 May 2026, show total equity of £105 (down £789 from £894).

Sources and links

The full report on Appledore Consultants Limited

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