Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2026
- 1 thing worth a closer look in the background checks
Responsible principal firm
EFT Finance Limited Reference number: 667290 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Artemis Asset Finance Limited (FRN 1057038) is an AR of EFT Finance Limited (FRN 667290). When you use Artemis Asset Finance's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Artemis Asset Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
152 Goswell Road, London, Islington, EC1V 7DW, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When artemisassetfinance.co.uk first appeared online, and whether it can receive email
- What kind of line 07855 230287 is
- Who else gives the postcode EC1V 7DW
FCA permissions and consumer protection
- Protection through the principal firmProtection works through EFT Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17135661 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 April 2026 (less than a year old)
- Registered office
- 20 Lea Vale, South Normanton, Alfreton, DE55 3NA, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Charlotte Patricia Hubble | Director | Aug 1997 | 2 Apr 2026 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Artemis Asset Finance’s history from the FCA register and Companies House, newest first.
2026
26 June 2026
- Became an appointed representative
FCA register
2 April 2026
- Incorporated at Companies House
- Charlotte Patricia Hubble took control (75–100% of shares)
- Charlotte Patricia Hubble appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Artemis Asset Finance
Other firms of the same type (credit broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Artemis Asset Finance
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- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 4 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk