Asset Financial Services Limited

Reference number: 921970

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

AFS Compliance Ltd Reference number: 625035 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Asset Financial Services Limited (FRN 921970) is an AR of AFS Compliance Ltd (FRN 625035). When you use Asset Financial Services's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Asset Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01603 227838

  • Address

    2 Convent Road, Norwich, Norfolk, NR2 1PA, United Kingdom

In the full report: 2 background checks

  • What kind of line 01603 227838 is
  • Who else gives the postcode NR2 1PA
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Asset Finance Solutions Trading name
  • Haas Financial Services Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12373760
Company status
Active
Company type
Private limited company
Incorporated
20 December 2019 (6 years old)
Registered office
2 Convent Road, Norwich, NR2 1PA, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Gregory Stuart Smith Director Oct 1981 20 Dec 2019 4 other companies
Andrew Walter Ward Director Nov 1968 20 Dec 2019 7 other companies
Gregory Stuart Smith Secretary Not published 20 Dec 2019 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
8
closed down
1
is FCA-registered
1

In the full report: all 8 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 3 companies these 2 directors run together
  • All 3 people who have ever been directors, with their dates
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Key dates in its history

Asset Financial Services’s history from the FCA register and Companies House, newest first.

Key events (5) All events (11)

2022

9 March 2022

  • Alexander Ben Stevens became a part-owner (25–50% of shares)
  • Henry Max Stevens became a part-owner (25–50% of shares)

Companies House

2020

3 March 2020

  • Became an appointed representative

FCA register

2019

20 December 2019

  • Incorporated at Companies House
  • Andrew Paul Stevens gained significant control

Companies House

In the full report: all 11 events

  • All 11 events in its history (5 shown here)
  • Every director appointment and resignation: 4
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Firms connected to Asset Financial Services

Other FCA-listed firms that share a director, phone number or address with Asset Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1), the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Asset Financial Services

Other firms of the same type (mortgage adviser or broker), nearest first.

In Norwich

Haysto LtdNorwichAppointed representativeActive Mortgage Solutions (East Anglia) LtdNorwichAppointed representativeAndrew Michael MorrisNorwichAppointed representativeAspire Mortgages LtdNorwichAppointed representativeBabb Mortgages LimitedNorwichAppointed representativeDella ForsterNorwichAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Asset Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 8 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 11 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Asset Financial Services Limited FCA authorised?
Asset Financial Services Limited (FRN 921970) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Asset Financial Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Asset Financial Services Limited (FRN 921970) is an AR of AFS Compliance Ltd (FRN 625035). When you use Asset Financial Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Asset Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Asset Financial Services’ phone number?
The FCA register lists the phone number 01603 227838 for Asset Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is Asset Financial Services a scam or clone?
Asset Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Asset Financial Services?
Protection works through AFS Compliance Ltd, the principal firm responsible for Asset Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Asset Financial Services?
Companies House lists 3 people with significant control of Asset Financial Services: Mr Alexander Ben Stevens (25–50% of shares), Mr Henry Max Stevens (25–50% of shares) and Mr Andrew Paul Stevens (significant influence or control).
Who runs Asset Financial Services?
Companies House lists 2 directors of Asset Financial Services: Gregory Stuart Smith and Andrew Walter Ward.
How long has Asset Financial Services been in business?
The company was formed on 20 December 2019.
Does Asset Financial Services use any other names?
It trades as Asset Finance Solutions and Haas Financial Services.

Sources and links

The full report on Asset Financial Services Limited

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