Assure-U International Ltd: FCA regulated?

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Authorised for 5 years
Your funds are protected by FSCS
No FCA actions
Active company since 2019
Accounts filed up to 28 February 2026

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

assure-u.co.uk (opens in a new tab)
Phone number

0330 010 0441
Address

Three Elms, Harts Lane, Ardleigh, Colchester, Essex, CO7 7QH, United Kingdom

In the full report: 3 background checks

When assure-u.co.uk first appeared online, and whether it can receive email
What kind of line 0330 010 0441 is
Who else gives the postcode CO7 7QH

Other names (1)

If you were contacted under any of these names, it is this firm.

best choice insurance Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Give regulated advice FSCS may apply
A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
Manage or trade investments FSCS may apply
Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
Sell or arrange insurance FSCS may apply
Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Show FCA detail (4 permissions)

Advising on investments (except on Pension Transfers and Pension Opt Outs)
Arranging (bringing about) deals in investments
Assisting in the administration and performance of a contract of insurance
Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 11843791 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 25 February 2019 (7 years old)
Registered office: 5 Laxton Road, Alresford, Colchester, CO7 8EG, England
Nature of business: Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Julia Mary Elizabeth Webster	Director	Jun 1954	25 Feb 2019	None
Gregory Alexander Thomas Webster	Director	Mar 1990	20 Jun 2019	1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company: 1
still active: 1

In the full report: all 1 company, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration

Filed accounts and finances

Year to 28 February 2026Small company accountsNot audited

Net assets

£40.9k

+18% from £34.8k

Cash at bank

£24.1k

+27% from £19.0k

Employees (average)

2

Same as 2

Assets and liabilities

In the full report: all 7 years of accounts

Every year from 2020 to 2026
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11843791. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Assure-U International’s history from the FCA register and Companies House, newest first.

Key events (7) All events (12)

2023

1 November 2023

Gregory Alexander Thomas Webster became a part-owner (25–50% of shares)
Julia Mary Elizabeth Webster gave up control

Companies House

2021

27 April 2021

Regulated by the FCA from this date
Became authorised by the FCA

FCA register

2019

25 February 2019

Incorporated at Companies House
Julia Mary Elizabeth Webster became a part-owner (25–50% of shares)
Julia Mary Elizabeth Webster took control (75–100% of shares)

Companies House

In the full report: all 12 events

All 12 events in its history (7 shown here)
Every director appointment and resignation: 2

Firms like Assure-U International

Other firms of the same type (insurance broker), nearest first.

In Colchester

Abco Insurance Services LimitedColchesterAuthorised Accelerant Agency Limited UK BranchColchesterAuthorised Arc Legal Assistance LimitedColchesterAuthorised Brokersure LtdColchesterAuthorised Call Assist LimitedColchesterAuthorised Eley Insurance Services LimitedColchesterAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Assure-U International

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

1 other company its directors have run, named
3 background checks on its contact details
7 years of accounts, charted
All 12 events in its history

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Frequently asked questions about this firm

Is Assure-U International Ltd FCA authorised?

Yes, Assure-U International Ltd (FRN 937356) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2021 and works as an insurance broker. The FCA has placed no limits on its permissions.

What is Assure-U International’s phone number and website?

The FCA register lists the phone number 0330 010 0441 and the website assure-u.co.uk for Assure-U International. If you were given different contact details, use these to check with the firm before going any further.

Is Assure-U International a scam or clone?

Assure-U International is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Assure-U International?

Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Assure-U International to the Financial Ombudsman Service, free of charge.

Who owns Assure-U International?

Companies House lists 2 people with significant control of Assure-U International: Ms Julia Mary Elizabeth Webster (25–50% of shares) and Mr Gregory Alexander Thomas Webster (25–50% of shares).

Who runs Assure-U International?

Companies House lists 2 directors of Assure-U International: Julia Mary Elizabeth Webster and Gregory Alexander Thomas Webster.

How long has Assure-U International been in business?

The company was formed on 25 February 2019, and has held its current FCA authorisation since April 2021.

What do Assure-U International’s latest accounts show?

Its latest accounts, to 28 February 2026, show net assets of £40.9k (+18% from £34.8k) and cash at bank of £24.1k (+27% from £19.0k).

Does Assure-U International use any other names?

It has previously used the name best choice insurance.