Call Assist Limited

Reference number: 304838

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Scammers have impersonated this firm. The FCA has published 1 warning naming the fake phone numbers, emails and websites they used. See the warnings →

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When call-assist.co.uk first appeared online, and whether it can receive email
  • What kind of line 01206 771771 is
  • Who else gives the postcode CO1 1UX
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • startrescue.co.uk Trading name
  • starttravel.co.uk Trading name

Warning

Scammers have impersonated this firm

Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.

Fake email addresses (2)
  • contact@callassists.com
  • hr@callassists.com
Fake websites (1)
  • callassists.com
The FCA warning these came from

Scammers change these details often. Always check the live FCA warning.

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (6 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

The clone warnings above are scammers using this firm's name, not something the firm has done.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03668383
Company status
Active
Company type
Private limited company
Incorporated
16 November 1998 (27 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Linda Carol Baker Director Nov 1964 17 Nov 1998 4 other companies
Richard John Stevens Director Jul 1951 17 Nov 1998 13 other companies
Edward Dixon Box Wright Director Feb 1953 17 Nov 1998 15 other companies
Lee Puffett Director Dec 1968 2 Jul 2001 4 other companies
Guy Edward Anthony Stevens Director Apr 1982 3 Dec 2009 9 other companies
Jonathan Mason Director Jan 1988 1 Oct 2016 3 other companies
Alexander Jon Stevens Director Dec 1992 1 Aug 2023 None
Linda Carol Baker Secretary Not published 17 Nov 1998 4 other companies

Other companies run by these 7 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
24
closed down
15
run together
16

In the full report: all 24 companies, named

  • What each company does, and whether it is still trading
  • Which of these 7 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 16 companies these 7 directors run together
  • All 10 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 April 2025Full accountsAudited

Profit before tax

£1.36m

+288% from £350k

Net assets

£7.94m

+14% from £6.93m

Cash at bank

£9.97m

+14% from £8.75m

Owed within a year

£5.26m

<1% from £5.29m

The accounts for the year to 30 April 2025 do not tag turnover in a form that can be read automatically, so it is not shown. The last tagged figure is £14.4m, for the year to 30 April 2022.

Profit before tax

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • Both charts, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 03668383. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Call Assist’s history from the FCA register and Companies House, newest first.

Key events (6) All events (21)

2026

16 October 2026

  • FCA warned the public about a scam impersonating this firm

FCA warning list

2016

8 November 2016

  • Call Assist Holdings Limited took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

14 January 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1998

16 November 1998

  • Incorporated at Companies House

Companies House

In the full report: all 21 events

  • All 21 events in its history (6 shown here)
  • Every director appointment and resignation: 11
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Firms connected to Call Assist

Other FCA-listed firms that share a director, phone number or address with Call Assist. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Call Assist

Other firms of the same type (insurance broker), nearest first.

In Colchester

Abco Insurance Services LimitedColchesterAuthorisedAccelerant Agency Limited UK BranchColchesterAuthorisedArc Legal Assistance LimitedColchesterAuthorisedAssure-U International LtdColchesterAuthorisedBrokersure LtdColchesterAuthorisedEley Insurance Services LimitedColchesterAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Call Assist

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 24 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 21 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Call Assist Limited FCA authorised?
Yes, Call Assist Limited (FRN 304838) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2005 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Call Assist’s phone number and website?
The FCA register lists the phone number 01206 771771 and the website call-assist.co.uk for Call Assist. If you were given different contact details, use these to check with the firm before going any further.
Is Call Assist a scam or clone?
Scammers have impersonated Call Assist: the FCA has published a warning about fake versions of it, using contact details that are not the firm's. Only trust the details the FCA register gives for Call Assist, shown on this page.
Is my money safe with Call Assist?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Call Assist to the Financial Ombudsman Service, free of charge.
Who owns Call Assist?
Call Assist is owned by Call Assist Holdings Limited, which holds 75–100% of shares and 75–100% of votes, since 8 November 2016.
Who runs Call Assist?
Companies House lists 7 directors of Call Assist: Linda Carol Baker, Richard John Stevens, Edward Dixon Box Wright, Lee Puffett, Guy Edward Anthony Stevens, Jonathan Mason and 1 more.
How long has Call Assist been in business?
The company was formed on 16 November 1998, and has held its current FCA authorisation since January 2005.
What do Call Assist’s latest accounts show?
Its latest accounts, to 30 April 2025, show profit before tax of £1.36m (+288% from £350k) and net assets of £7.94m (+14% from £6.93m).
Does Call Assist use any other names?
It trades as startrescue.co.uk and starttravel.co.uk.

Sources and links

The full report on Call Assist Limited

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