Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 31 October 2025
Responsible principal firm
Dragon Brokers Limited Reference number: 599430 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Assured Cover Ltd (FRN 801991) is an AR of Dragon Brokers Limited (FRN 599430). When you use Assured Cover's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Assured Cover, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Suites C, D, E & F 14th Floor The Plaza, 100 Old Hall Street, Liverpool, L3 9QJ, United Kingdom
In the full report: 2 background checks
- What kind of line 07525 139618 is
- Who else gives the postcode L3 9QJ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Dragon Brokers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11162610 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 22 January 2018 (8 years old)
- Registered office
- Suites C, D, E & F 14th Floor The Plaza, 100 Old Hall Street, Liverpool, L3 9QJ, England
- Nature of business
-
- Life insurance (SIC 65110)
- Non-life insurance (SIC 65120)
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ryan Johnson | Director | Jun 1981 | 22 Jan 2018 | 1 other company |
| Aaron O'Donnell | Director | Nov 1994 | 1 Nov 2024 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£45.3k
−31% from £65.4k
Cash at bank
£101k
−14% from £118k
Owed within a year
£49.1k
+30% from £37.8k
Net assets
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 11162610. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Assured Cover’s history from the FCA register and Companies House, newest first.
2024
1 November 2024
- Aaron O'donnell appointed as a director
Companies House
2018
16 February 2018
- Became an appointed representative
FCA register
22 January 2018
- Incorporated at Companies House
- Ryan Johnson took control (75–100% of shares)
- Ryan Johnson appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Assured Cover
Other firms of the same type (insurance broker), nearest first.
In the Liverpool (L) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Assured Cover
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 5 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk