Assured Fertility Ltd
Reference number: 765009
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 9 years
- Protected through the principal
- No FCA actions
- Active company since 1984
- Accounts filed up to 30 June 2025
- On its latest accounts it owed £280k more than it owned
Responsible principal firm
Chrysalis Finance Limited Reference number: 631193 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Assured Fertility Ltd (FRN 765009) is an AR of Chrysalis Finance Limited (FRN 631193). When you use Assured Fertility's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Assured Fertility, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
The Pavilion House, Whitebarn Road, Alderley Edge, Cheshire, SK9 7AW, United Kingdom
In the full report: 3 background checks
- When assuredfertility.co.uk first appeared online, and whether it can receive email
- What kind of line 0333 234 0895 is
- Who else gives the postcode SK9 7AW
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- ASSURED FERTILITY LIMITED
- Company number
- 01831618 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 July 1984 (42 years old)
- Registered office
- Walkfine Ltd, 1 Ringley Close, Whitefield, Manchester, M45 7HR, England
- Nature of business
-
- Other human health activities (SIC 86900)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Nicholas Peter Montague | Director | Sep 1958 | 12 Jan 2017 | 18 other companies |
| Holly Louise Scott | Director | Dec 1987 | 2 Sep 2021 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 18
- closed down
- 12
- still active
- 6
In the full report: all 18 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£280k
Up £43.8k from −£324k
Cash at bank
£627k
+549% from £96.6k
Employees (average)
3
Same as 3
Owed within a year
£995k
+90% from £524k
Net assets are negative: on its last balance sheet the company owed £280k more than it owned.
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 01831618. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Assured Fertility’s history from the FCA register and Companies House, newest first.
2023
1 June 2023
- Bernard Cornelius O'Connor gave up control
- Nicholas Peter Montague took control (75–100% of shares)
Companies House
2022
30 June 2022
- Bernard Cornelius O'Connor took control (75–100% of shares)
- William Robert Owen Harris gave up control
Companies House
2016
21 November 2016
- Became an appointed representative
FCA register
6 April 2016
- William Robert Owen Harris took control (75–100% of shares)
Companies House
1984
10 July 1984
- Incorporated at Companies House
Companies House
In the full report: all 16 events
- All 16 events in its history (7 shown here)
- Every director appointment and resignation: 8
Firms connected to Assured Fertility
Other FCA-listed firms that share a director, phone number or address with Assured Fertility. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Assured Fertility
Other firms of the same type (dental or medical practice), nearest first.
In Alderley Edge
In the Stockport (SK) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Assured Fertility
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 18 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 16 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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What do Assured Fertility’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk