Automotive Online Ltd

Reference number: 764855

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When quickcarfinance.co.uk first appeared online, and whether it can receive email
  • What kind of line 01202 286500 is
  • Who else gives the postcode BH1 1BZ
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Other names (14)

If you were contacted under any of these names, it is this firm.

  • Bright Lend Trading name
  • QCF Trading name
  • Quick Car Finance Trading name
  • Swiftloan Trading name
  • www.qcf.co.uk Trading name
  • Ashley Road Car Sales Former trading name
  • Bournemouth Cars Former trading name
  • brightlend.co.uk Former trading name
  • comparecarfinance.co.uk Former trading name
  • creditplus.co.uk Former trading name
  • Find Fund Deliver Former trading name
  • National Car Buyer Former trading name
  • Quick Consumer Finance Former trading name
  • www.carfinancequotes.co.uk Former trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (6 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07968386
Company status
Active
Company type
Private limited company
Incorporated
28 February 2012 (14 years old)
Registered office
This Work Space, 18 Albert Road, Bournemouth, Dorset, BH1 1BZ, England
Nature of business
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Iain Williams Director Jun 1981 11 Sep 2018 17 other companies
Paul Williams Director May 1979 11 Sep 2018 11 other companies
James David Stratford Director Dec 1989 23 Jan 2023 None

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
19
closed down
13
run together
9

In the full report: all 19 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 9 companies these 3 directors run together
  • All 6 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 June 2025Full accountsNot audited

Net assets

£81.8k

Up £80.1k from £1,729

Cash at bank

£265k

−17% from £318k

Owed within a year

£792k

+16% from £682k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 07968386. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Automotive Online’s history from the FCA register and Companies House, newest first.

Key events (14) All events (50)

2020

20 July 2020

  • Atlantic Consultancy Limited became a part-owner (25–50% of shares)
  • Iain Williams became a part-owner (25–50% of shares)
  • Iain Williams stopped being a part-owner
  • Paul Williams became a part-owner (25–50% of shares)
  • Stourvale Consultancy Limited became a part-owner (25–50% of shares)

Companies House

19 June 2020

  • Paul Williams stopped being a part-owner

Companies House

25 March 2020

  • Bradley James Keats stopped being a part-owner
  • Joseph Roy Duffy stopped being a part-owner

Companies House

23 March 2020

  • Paul Williams became a part-owner (25–50% of shares)

Companies House

2016

23 November 2016

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

6 April 2016

  • Bradley James Keats became a part-owner (25–50% of shares)
  • Joseph Roy Duffy became a part-owner (25–50% of shares)

Companies House

2012

28 February 2012

  • Incorporated at Companies House

Companies House

In the full report: all 50 events

  • All 50 events in its history (14 shown here)
  • Every director appointment and resignation: 9
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Firms connected to Automotive Online

Other FCA-listed firms that share a director, phone number or address with Automotive Online. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share its postcode
5

In the full report: all 5 connected firms, named

  • How each is linked: the same postcode (5)
  • Who links each one: the named directors, with dates
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Firms like Automotive Online

Other firms of the same type (insurance broker), nearest first.

In Bournemouth

Aristo Health LtdBournemouthAuthorisedBarnes Ingram & AssociatesBournemouthAuthorisedChubb Thomas Insurance Brokers LtdBournemouthAuthorisedClarity Insurance Services LimitedBournemouthAuthorisedDamian Martin GavinBournemouthAuthorisedEagle Oak Insurance Services LimitedBournemouthAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Automotive Online

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 19 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 50 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Automotive Online Ltd FCA authorised?
Yes, Automotive Online Ltd (FRN 764855) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since November 2016 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Automotive Online’s phone number and website?
The FCA register lists the phone number 01202 286500 and the website quickcarfinance.co.uk for Automotive Online. If you were given different contact details, use these to check with the firm before going any further.
Is Automotive Online a scam or clone?
Automotive Online is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Automotive Online?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Automotive Online to the Financial Ombudsman Service, free of charge.
Who owns Automotive Online?
Companies House lists 2 people with significant control of Automotive Online: Atlantic Consultancy Limited (25–50% of shares) and Stourvale Consultancy Limited (25–50% of shares). Before that, it was controlled by Mr Joseph Roy Duffy, Mr Bradley James Keats and Mr Iain Williams.
Who runs Automotive Online?
Companies House lists 3 directors of Automotive Online: Iain Williams, Paul Williams and James David Stratford.
How long has Automotive Online been in business?
The company was formed on 28 February 2012, and has held its current FCA authorisation since November 2016.
What do Automotive Online’s latest accounts show?
Its latest accounts, to 30 June 2025, show net assets of £81.8k (up £80.1k from £1,729) and cash at bank of £265k (−17% from £318k).
Does Automotive Online use any other names?
It trades as Bright Lend, QCF, Quick Car Finance, Swiftloan and www.qcf.co.uk. It has previously used 9 other names, including Ashley Road Car Sales, Bournemouth Cars and brightlend.co.uk.

Sources and links

The full report on Automotive Online Ltd

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