Avenir Financial Solutions Ltd

Reference number: 616201

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Advance Mortgage Funding Limited Reference number: 305008 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Avenir Financial Solutions Ltd (FRN 616201) is an AR of Advance Mortgage Funding Limited (FRN 305008). When you use Avenir Financial Solutions's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Avenir Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01934 251822

  • Address

    9 Lynch Crescent, Winscombe, BS25 1AS, United Kingdom

In the full report: 2 background checks

  • What kind of line 01934 251822 is
  • Who else gives the postcode BS25 1AS
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • The Business Protection Experts Trading name
  • Winscombe Mortgage Advice Trading name
  • Omnis Financial Solutions Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Advance Mortgage Funding Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08799992
Company status
Active
Company type
Private limited company
Incorporated
3 December 2013 (12 years old)
Registered office
9 Lynch Crescent, Winscombe, North Somerset, BS25 1AS, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Guillaume Richard Keirle Director Jun 1982 3 Dec 2013 1 other company
Sara Louise Keirle Director May 1983 15 Apr 2015 None
Sara Keirle Secretary Not published 3 Dec 2013 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£293

Up £147 from £146

Cash at bank

£13.5k

+29% from £10.4k

Employees (average)

2

Same as 2

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08799992. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Avenir Financial Solutions’s history from the FCA register and Companies House, newest first.

Key events (4) All events (15)

2023

31 August 2023

  • Guillaume Richard Keirle became a part-owner (25–50% of shares)
  • Sara Keirle became a part-owner (25–50% of shares)

Companies House

2014

20 February 2014

  • Became an appointed representative

FCA register

2013

3 December 2013

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (4 shown here)
  • Every director appointment and resignation: 7
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Firms like Avenir Financial Solutions

Other firms of the same type (mortgage adviser or broker), nearest first.

In the Bristol (BS) postcode area

Absolute Financial Advice LimitedAppointed representativeAdvise and Protect LimitedBristolAppointed representativeAlko Mortgages LtdBristolAppointed representativeAlternative Business Funding LimitedBristolAppointed representativeAmar SinghBristolAppointed representativeAmberley Financial Services LimitedBristolAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Avenir Financial Solutions

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 15 events in its history

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Frequently asked questions about this firm

Is Avenir Financial Solutions Ltd FCA authorised?
Avenir Financial Solutions Ltd (FRN 616201) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Avenir Financial Solutions?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Avenir Financial Solutions Ltd (FRN 616201) is an AR of Advance Mortgage Funding Limited (FRN 305008). When you use Avenir Financial Solutions's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Avenir Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Avenir Financial Solutions’ phone number?
The FCA register lists the phone number 01934 251822 for Avenir Financial Solutions. If you were given different contact details, use these to check with the firm before going any further.
Is Avenir Financial Solutions a scam or clone?
Avenir Financial Solutions is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Avenir Financial Solutions?
Protection works through Advance Mortgage Funding Limited, the principal firm responsible for Avenir Financial Solutions's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Avenir Financial Solutions?
Companies House lists 2 people with significant control of Avenir Financial Solutions: Mrs Sara Keirle (25–50% of shares) and Mr Guillaume Richard Keirle (25–50% of shares).
Who runs Avenir Financial Solutions?
Companies House lists 2 directors of Avenir Financial Solutions: Guillaume Richard Keirle and Sara Louise Keirle.
How long has Avenir Financial Solutions been in business?
The company was formed on 3 December 2013.
What do Avenir Financial Solutions’ latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £293 (up £147 from £146) and cash at bank of £13.5k (+29% from £10.4k).
Does Avenir Financial Solutions use any other names?
It trades as The Business Protection Experts and Winscombe Mortgage Advice. It has previously used the name Omnis Financial Solutions.

Sources and links

The full report on Avenir Financial Solutions Ltd

£19.99 · Instant PDF download

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