Baboodle Limited

Reference number: 1036386

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When baboodle.co.uk first appeared online, and whether it can receive email
  • What kind of line 07792 696615 is
  • Who else gives the postcode SE5 9LB
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Wheelies Trading name

FCA permissions and consumer protection

  • Hire out goods to consumers No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (2 permissions)
  • Entering into Regulated Consumer Hire Agreements as owner
  • Exercising or having the right to exercise the owner's rights and duties under a regulated consumer hire agreement

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14055535
Company status
Active
Company type
Private limited company
Incorporated
20 April 2022 (4 years old)
Registered office
Unit 11 Camberwell Trading Estate, 117 - 119 Denmark Road, London, SE5 9LB, England
Nature of business
  • Retail sale via mail order houses or via Internet (SIC 47910)

Directors and company secretaries

Name Role Born Appointed Other companies
Katie May Hanton-Parr Director May 1992 20 Apr 2022 1 other company
Daniel Patrick Hanton Director Feb 1995 1 Aug 2025 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
closed down
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 30 April 2025Small company accountsNot audited

Net assets

£311k

+56% from £199k

Cash at bank

£173k

No earlier figure to compare

Employees (average)

4

−20% from 5

Owed within a year

£124k

+19% from £104k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14055535. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Baboodle’s history from the FCA register and Companies House, newest first.

Key events (5) All events (10)

2025

14 November 2025

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

12 August 2025

  • Daniel Patrick Hanton became a part-owner (25–50% of shares)

Companies House

2022

20 April 2022

  • Incorporated at Companies House
  • Katie May Hanton-Parr became the majority owner (50–75% of shares)

Companies House

In the full report: all 10 events

  • All 10 events in its history (5 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Baboodle

Other FCA-listed firms that share a director, phone number or address with Baboodle. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Baboodle

Other firms of the same type (retailer), nearest first.

In London

Ikea LimitedLondonAuthorisedArgos LimitedLondonAuthorisedMarks and Spencer P.L.C.LondonAuthorisedCurrys Group LimitedLondonAuthorisedNew Look Retailers LimitedLondonAuthorisedTicketmaster UK LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Baboodle

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • All 10 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Baboodle Limited FCA authorised?
Yes, Baboodle Limited (FRN 1036386) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since November 2025 and works as a retailer. The FCA has placed no limits on its permissions.
What is Baboodle’s phone number and website?
The FCA register lists the phone number 07792 696615 and the website baboodle.co.uk for Baboodle. If you were given different contact details, use these to check with the firm before going any further.
Is Baboodle a scam or clone?
Baboodle is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Baboodle?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Baboodle handles your money, so check the specific product before you commit. You can also refer complaints about Baboodle to the Financial Ombudsman Service, free of charge.
Who owns Baboodle?
Companies House lists 2 people with significant control of Baboodle: Mrs Katie May Hanton-Parr (50–75% of shares) and Mr Daniel Patrick Hanton (25–50% of shares).
Who runs Baboodle?
Companies House lists 2 directors of Baboodle: Katie May Hanton-Parr and Daniel Patrick Hanton.
How long has Baboodle been in business?
The company was formed on 20 April 2022, and has held its current FCA authorisation since November 2025.
What do Baboodle’s latest accounts show?
Its latest accounts, to 30 April 2025, show net assets of £311k (+56% from £199k) and cash at bank of £173k (no earlier figure to compare).
Does Baboodle use any other names?
It trades as Wheelies.

Sources and links

The full report on Baboodle Limited

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