Believe Protect Limited

Reference number: 973843

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Believe Advisor Limited Reference number: 841395 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Believe Protect Limited (FRN 973843) is an AR of Believe Advisor Limited (FRN 841395). When you use Believe Protect's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Believe Protect, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When believeprotect.co.uk first appeared online, and whether it can receive email
  • What kind of line 01302 590850 is, and the 2 other firms that give it
  • Who else gives the postcode DN4 5HZ
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Believe Protect Ltd Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Believe Advisor Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13913093
Company status
Active
Company type
Private limited company
Incorporated
14 February 2022 (4 years old)
Registered office
1st Floor Barclays Bank, Heavens Walk, Doncaster, South Yorkshire, DN4 5HZ, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Ian William Johnson Director May 1978 14 Feb 2022 13 other companies
Ryan Oliver Wagstaff Director Jan 1984 14 Feb 2022 9 other companies
Mayank Prakash Director Jan 1973 18 Sep 2025 57 other companies
Jeremy Paul Gibson Director May 1973 1 Feb 2026 87 other companies

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
99
closed down
21
went insolvent
1

In the full report: all 99 companies, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 37 on the FCA register, including one no longer authorised
  • The 55 companies these 4 directors run together
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2024Small company accountsAudited

Net assets

£1.28m

+38% from £932k

Employees (average)

9

Same as 9

Owed within a year

£1.61m

+93% from £832k

Net assets

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13913093. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Believe Protect’s history from the FCA register and Companies House, newest first.

Key events (4) All events (11)

2024

10 January 2024

  • Changed its registered name from "Believe Protect Ltd"

FCA register

2022

8 April 2022

  • Became an appointed representative

FCA register

14 February 2022

  • Incorporated at Companies House
  • Believe Money Group Limited took control (75–100% of shares)

Companies House

In the full report: all 11 events

  • All 11 events in its history (4 shown here)
  • Every director appointment and resignation: 6
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Firms connected to Believe Protect

Other FCA-listed firms that share a director, phone number or address with Believe Protect. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share a director
4
share its phone number
2

In the full report: all 5 connected firms, named

  • How each is linked: shared directors (4), the same phone number (2), the same postcode (3)
  • Who links each one: the named directors, with dates
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Firms like Believe Protect

Other firms of the same type (mortgage adviser or broker), nearest first.

In Doncaster

Adrian Keith NealDoncasterAppointed representativeBelieve Loans LimitedDoncasterAppointed representativeBirch Mortgage & Financial Solutions LimitedDoncasterAppointed representativeChristopher SouthworthDoncasterAppointed representativeCommercial Finance Ltd.DoncasterAppointed representativeDaniel Jeffrey HuntDoncasterAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Believe Protect

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 99 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 11 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Believe Protect Limited FCA authorised?
Believe Protect Limited (FRN 973843) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Believe Protect?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Believe Protect Limited (FRN 973843) is an AR of Believe Advisor Limited (FRN 841395). When you use Believe Protect's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Believe Protect, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Believe Protect’s phone number and website?
The FCA register lists the phone number 01302 590850 and the website believeprotect.co.uk for Believe Protect. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 2 other FCA firms.
Is Believe Protect a scam or clone?
Believe Protect is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Believe Protect?
Protection works through Believe Advisor Limited, the principal firm responsible for Believe Protect's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Believe Protect?
Believe Protect is owned by Believe Money Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 14 February 2022.
Who runs Believe Protect?
Companies House lists 4 directors of Believe Protect: Ian William Johnson, Ryan Oliver Wagstaff, Mayank Prakash and Jeremy Paul Gibson.
How long has Believe Protect been in business?
The company was formed on 14 February 2022.
What do Believe Protect’s latest accounts show?
Its latest accounts, to 31 December 2024, show net assets of £1.28m (+38% from £932k).
Does Believe Protect use any other names?
It has previously used the name Believe Protect Ltd.

Sources and links

The full report on Believe Protect Limited

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