Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 7 years
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 30 September 2025
Responsible principal firm
AFS Compliance Ltd Reference number: 625035 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Bespoke Funding Solutions Limited (FRN 828504) is an AR of AFS Compliance Ltd (FRN 625035). When you use Bespoke Funding Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Bespoke Funding Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
1 Clay Lane, Eccleston, St. Helens, St. Helens, WA10 5PY, United Kingdom
In the full report: 2 background checks
- What kind of line 07554 439608 is
- Who else gives the postcode WA10 5PY
Other names (1)
If you were contacted under any of these names, it is this firm.
- Asset Finance Solutions Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11534444 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 August 2018 (8 years old)
- Registered office
- Suite1 Foundry House, Waterside Lane, Widnes, Cheshire, WA8 8GT, England
- Nature of business
-
- Activities of mortgage finance companies (SIC 64922)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Simon Marsh | Director | Jun 1974 | 4 Dec 2018 | None |
| Robert Mcadoo | Director | Mar 1977 | 20 Feb 2026 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
£584k
+40% from £418k
Cash at bank
£732k
+17% from £627k
Employees (average)
2
Same as 2
Owed within a year
£199k
−43% from £351k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11534444. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Bespoke Funding Solutions’s history from the FCA register and Companies House, newest first.
2026
20 February 2026
- Bespoke Funding Solutions Holdings Limited took control (75–100% of shares)
- Paul Simon Marsh gave up control
Companies House
2020
2 December 2020
- Roanza Limited stopped being a part-owner
Companies House
2018
31 December 2018
- Michael Peter Jones gave up control
- Paul Simon Marsh took control (75–100% of shares)
- Roanza Limited became a part-owner (25–50% of shares)
Companies House
12 December 2018
- Became an appointed representative
FCA register
23 August 2018
- Incorporated at Companies House
- Michael Peter Jones took control (75–100% of shares)
Companies House
In the full report: all 16 events
- All 16 events in its history (9 shown here)
- Every director appointment and resignation: 6
Firms like Bespoke Funding Solutions
Other firms of the same type (mortgage adviser or broker), nearest first.
In St. Helens
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Bespoke Funding Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 16 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk